Product Marketing Manager

CivilGrid

Product Marketing Manager at CivilGrid shaping positioning and messaging for innovative infrastructure design platform. Collaboratively driving product launches and sales enablement materials to accelerate market growth.

Posted 6/15/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $149,604 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Own positioning and messaging end-to-end — develop and maintain the core narrative for CivilGrid’s platform and products, keeping it sharp, differentiated, and grounded in what buyers actually care about across utilities, AEC firms, and municipalities.
Drive product launch motions — lead go-to-market planning and execution for new features and products, from launch brief through sales enablement and campaign materials, in tight collaboration with Product and Sales.
Build and maintain the sales enablement library — create and continuously improve the decks, battlecards, one-pagers, objection-handling guides, and competitive intelligence that help the revenue team win deals and shorten cycles.
Translate customer and market insight into strategy — run win/loss interviews, buyer research, and ICP refinement to ensure messaging reflects how customers actually describe their problems and evaluate solutions.
Develop product content that earns credibility — produce case studies, solution briefs, demo scripts, and technical explainers that speak the language of civil engineers, utility planners, and project managers.
Support campaign strategy for launch and growth motions — partner with the content marketer to develop campaign concepts, messaging frameworks, and audience segmentation; you’re not the campaign manager, but you set the strategic foundation.
Grow the function as CivilGrid scales — help define what best-in-class product marketing looks like here, build the playbooks, and eventually help grow the team as headcount expands.

Requirements

What you’ll need

4-6 years of product marketing experience in B2B industrial or construction technology — SaaS experience strongly preferred.
Hands-on experience marketing preconstruction workflows, products, or tooling — either as a practitioner who has run these processes or as a marketer who has sold into this buying context. This is the most important requirement.
Demonstrated domain fluency in at least one of our core buyer verticals: electric, gas, or water utilities; civil/transportation engineering firms; or Departments of Transportation and public agencies. You should be able to talk shop with a capital project manager or project engineer without a warm-up lap.
Proven ability to own positioning and messaging — you’ve written the framework, not just executed against one someone else built.
Strong sales enablement instincts — you know what a field-ready battlecard looks like vs. a deck that sits in a folder, and you build accordingly.
Clear, direct writer — you can translate technical complexity into buyer-relevant language without dumbing it down.
Comfortable operating without infrastructure — you produce directly, advocate clearly when you need resources, and don’t wait for perfect conditions to ship good work.
Low ego, high ownership — you’re collaborative with Product, Sales, and the broader marketing team, and you treat customer insight as your primary input.

Benefits

Comp & perks

Company-funded medical, dental, and vision insurance — including medical plans at no cost to the employee
FSA (health and dependent care)
Unlimited PTO and a culture that expects you to actually use it
401(k) plan
Flexible, remote-friendly work environment
A high-trust team, real ownership, and the chance to do the most meaningful work of your career

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingsales enablementcontent developmentgo-to-market planningbuyer researchcase studiessolution briefstechnical explainerscampaign strategypreconstruction workflows

Soft Skills

clear writingcollaborationownershipadvocacystrategic thinkingcommunicationinsight-drivenproblem-solvingadaptabilitycreativity