Paid Media Manager, Social

Civica US

Paid Media and Social Manager leading Civica's paid media and social media strategy. Overseeing campaign performance and transforming social channels into effective marketing assets.

Posted 7/12/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid media campaigns and B2B social media strategies, with a strong focus on LinkedIn presence and performance analytics. Capable of developing structured content programs and employee advocacy initiatives that enhance brand visibility and engagement.

Highest-signal resume keywords

Paid Media Campaign ManagementB2B Social Media StrategyLinkedIn Campaign ManagerData Analysis and ReportingContent Development and Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ManagementSocial Media StrategyPerformance Data AnalysisContent ArchitectureCampaign Optimization

Soft Skills

Strategic ThinkingCollaborationCommunication

Tools & Technologies

LinkedIn Campaign ManagerGoogle AdsSocial Media Management PlatformsAnalytics PlatformsMarketing Automation Tools

Industry Keywords

B2B MarketingOrganic ReachCommunity DevelopmentBrand BuildingStakeholder Reporting

About the role

Key responsibilities & impact

**What you will do to be successful in this role:**
**Responsibilities:**
- Own the planning, budget allocation, and hands-on execution of paid media campaigns across LinkedIn Ads, paid search, display, and other relevant digital channels, with accountability for spend efficiency, performance, and return on investment.
- Lead the strategic overhaul of Civica's LinkedIn presence and broader social channels, defining the channel strategy, content architecture, tone of voice application, and governance framework that will transform social from a passive broadcast function into an active pipeline and brand-building asset.
- Build and manage a structured organic social content programme across LinkedIn and other relevant platforms, working with Brand, Content, and Campaign teams to develop a consistent editorial calendar that reflects campaign priorities, product moments, and market-relevant thought leadership.
- Develop and run an employee advocacy programme and support the development of executive social media profiles, enabling Civica's senior leaders and subject matter experts to build credible personal presence on LinkedIn in a way that amplifies the company's positioning.
- Manage agency and platform relationships where relevant, acting as an informed and technically capable client.

Requirements

What you’ll need

- Proven hands-on experience managing paid media campaigns in a B2B environment, with direct in-platform experience across LinkedIn Campaign Manager, Google Ads, or equivalent channels.
- Strategic and executional capability in B2B social media, with specific experience overhauling or building LinkedIn channel presence, and a clear understanding of what drives organic reach, engagement, and community development.
- Analytically rigorous, with the ability to interpret paid media and social performance data, identify meaningful trends, and translate insight into optimisation decisions and clear stakeholder reporting.
- Proficient with social media management and analytics platforms, paid media reporting tools, and LinkedIn Campaign Manager, with the ability to operate these systems independently and extract actionable insight.
- Sound understanding of how paid media integrates with organic social, marketing automation, and CRM, and the ability to coordinate across teams to ensure consistent data flow, attribution, and campaign coherence.

Benefits

Comp & perks

**Time Off & Work-Life Balance**
✔ 25 Days Annual Leave + bank holidays – plus the option to buy up to 10 extra days! **✔ Days of Difference – Up to 3 extra days off for volunteering.
**Financial Well-being & Security**
✔ Pension Contribution**s** – 5% employer match to support your future. **✔ Income Protection – Up to 75% salary cover for long-term illness. **✔ Life Assurance – 4x salary tax-free lump sum. **✔ Critical Illness Cover – £25,000 lump sum (extendable to dependents).
**Health & Perks**
✔ Private Medical Insurance – Fast access to private healthcare. **✔ Health Cash Plan – Claim back physio, therapies & more. **✔ Dental Insurance – Cover for routine & emergency care.
✔ Electric Vehicle (EV) Scheme – A wide range of electric & hybrid vehicles. **✔ Affinity Groups – Join employee-led communities. **✔ Bounty Bonus – Refer a friend & get rewarded.
At Civica, we are committed to building an inclusive and diverse workplace where everyone feels valued and supported. We believe that a variety of perspectives drives innovation and excellence, and we welcome applicants from all backgrounds, cultures, and experiences.
We are an equal opportunity employer. We do not discriminate based on race, ethnicity, religion, gender, sexual orientation, disability, age, or any other legally protected characteristic. Our recruitment process is designed to ensure fairness and transparency, so every candidate has an equal chance to contribute to our mission.
If you need any adjustments or accommodations to participate in our recruitment process, please let us know. We are here to support you.