Email Marketing Specialist

Civica US

Email Marketing Specialist executing email communications for campaigns, lifecycle programmes, and brand activities at Civica. Responsible for compliance, performance tracking, and stakeholder advising in email production.

Posted 5/25/2026full-timeVadodara • 🇮🇳 IndiaMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Building, configuring, and deploying email communications across campaigns, lifecycle programmes, brand activity, and other business-initiated sends.
Translating lifecycle programme requirements into email touchpoints.
Acting as the primary point of contact for email build requests from campaign, brand, and other teams across the business.
Setting up emails correctly in the marketing automation platform, ensuring quality and compliance standards are met before every send.
Tracking and reporting on performance, advising colleagues on email best practice.
Conducting thorough pre-send quality checks, monitoring performance metrics, maintaining list hygiene, and advising stakeholders on best practices.
Supporting the transition of Civica’s marketing automation platform, documenting workflows, and rebuilding templates while maintaining business-as-usual activity.

Requirements

What you’ll need

Proven hands-on experience building and deploying emails in a marketing automation platform (Eloqua and others such as Salesforce Marketing Cloud or Hubspot), with the ability to configure templates, set up automation triggers, manage dynamic content, and conduct pre-send quality assurance independently.
Technical adaptability across marketing automation platforms, with working experience in at least one enterprise-grade system and a demonstrated ability to develop proficiency in new tooling environments as platforms evolve.
Strong attention to detail and a disciplined approach to quality assurance, with the ability to catch errors at the build stage before they reach a send, and a track record of accurate, reliable email production at volume.
Practical understanding of email deliverability, list management, and consent compliance in a B2B context, including suppression handling, opt-out processing, and the operational implications of applicable data protection requirements.
Clear and confident communication with internal stakeholders, able to interpret briefs, manage expectations on timelines, advise on best practice, and push back constructively where a request does not meet quality or compliance standards.
Comfort working across multiple concurrent requests from different teams, with the ability to prioritise the production queue effectively, communicate capacity constraints early, and deliver consistently against agreed timelines.
Analytical enough to read and interpret email performance data, identify what is and is not working, and translate findings into clear, actionable recommendations for the Senior Lifecycle Marketing Manager and requesting teams.

Benefits

Comp & perks

We're all different - and we love this about us.
We provide an inclusive, safe, and welcoming environment to all Civicans - there are heaps of opportunities to enable you to grow and be your best.
Giving culture - we encourage you to "give back" with benefits such as our Days of Difference leave where you can volunteer for a charity of your choice.
Flexible Work - we have comprehensive flexibility options including part-time work, adjusted hours, staggered shifts, and hybrid or remote working, supporting work–life balance based on individual needs.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email communicationsmarketing automationEloquaSalesforce Marketing CloudHubspottemplate configurationautomation triggersdynamic content managementquality assuranceemail deliverability

Soft Skills

attention to detailcommunicationstakeholder managementprioritizationanalytical skillsproblem-solvingquality assurance disciplinecapacity managementcollaborationadaptability