Senior Marketing Specialist

Citizens

Senior Marketing Specialist focusing on strategic messaging, branding, and engagement in life insurance industry. Collaborating across teams to ensure cohesive marketing strategies in a dynamic workplace culture.

Posted 5/19/2026full-timeAustin • Texas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop and implement comprehensive marketing communication strategies to support business objectives, brand awareness, and customer engagement.
Create high-quality content, including brochures, email campaigns, newsletters, press releases, blog posts, and video scripts, tailored to various audiences (policyholders, partners, stakeholders).
Strengthen the company’s brands by maintaining brand consistency and integrity in all marketing materials.
Lead marketing campaigns to promote life insurance products and services.
Work closely with cross-functional teams, including sales, underwriting, strategy, and compliance, to ensure cohesive marketing strategies.
Monitor, analyze, and report on the effectiveness of communication strategies and campaigns.
Develop reports and presentations on competitive analysis for stakeholders and the leadership team.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or a related field.
5+ years of experience in marketing, communications, or public relations, preferably in the financial or insurance industry.
Proficiency in Microsoft PowerPoint and other Office applications.
Strong understanding of marketing principles and digital marketing.
Proficiency in marketing tools and platforms, such as the Adobe suite, email marketing tools, and analytics platforms.
Creativity and a customer-centric mindset with the ability to simplify complex concepts.
Proven experience managing multi-channel campaigns and meeting deadlines.
Excellent written and verbal communication skills.
Strong organizational skills with the ability to manage multiple tasks simultaneously.
Familiarity with social media platforms and basic analytics tools.
Strategic thinker with a proactive, results-driven approach.
Team player who thrives in a collaborative, fast-paced environment.
Strong problem-solving skills and adaptability in a regulated industry.
Bilingual English Spanish.
Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
Certification in Digital Marketing is a plus.

Benefits

Comp & perks

medical, dental, vision, short-term and long-term disability, AD&D, group term life insurance, and a matching 401k to secure your financial future.
Virtual Visits and access to our Employee Assistance Program.
generous Paid Time Off and holidays.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing communication strategiescontent creationdigital marketingmulti-channel campaignscompetitive analysisbrand managementreportinganalyticsgraphic designcustomer engagement

Soft Skills

creativitycustomer-centric mindsetwritten communicationverbal communicationorganizational skillsproblem-solvingadaptabilitystrategic thinkingteam collaborationresults-driven approach

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in BusinessCertification in Digital Marketing