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Citi

Consumer Product Sales Lead Analyst – Vice President

Citi

Citi VP leading customer communications, marketing strategy, and portfolio assets for U.S. consumer credit cards.

Posted 8/4/2026full-timeNew York City • Illinois, New York • 🇺🇸 United StatesSenior💰 $142,320 - $213,480 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in customer communication strategy design and implementation, with a strong focus on managing marketing assets and aligning them with product positioning. Proven ability to influence cross-functional teams and manage multiple projects effectively.

Highest-signal resume keywords
Customer Communication StrategyProject ManagementCross-Functional CollaborationWritten CommunicationCreativity

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Portfolio ManagementData AnalysisMarketing Asset ManagementProduct DevelopmentQuantitative Analysis
Soft Skills
Time ManagementInfluencing SkillsSelf-MotivationCuriosity
Industry Keywords
Customer LifecycleMarketing StrategyBehavioral InsightsProduct PositioningBusiness Controls

About the role

Key responsibilities & impact
  • Maintain and execute customer communications throughout the customer lifecycle and across all channels in partnership with Marketing, Agency, Digital and Legal teams
  • Support communication strategy design and implementation for ad hoc projects across all customer channels, including new product development and delivery
  • Manage all portfolio marketing assets and related inventory, including benefits guides and plastics
  • Design and maintain the Value customer communication strategy, with periodic updates informed by customer behavior and research insights
  • Work with Marketing, Creative Agency and Legal teams to align marketing assets with product positioning and business controls
  • Drive customer understanding and reinforcement of product value and benefits for Diamond Preferred, Simplicity and Secured credit cards

Requirements

What you’ll need
  • 6–10 years of related experience
  • Bachelor’s degree in economics, finance, accounting, engineering, mathematics, statistics, business, computer science or a related quantitative discipline
  • Project management and time-management skills, with the ability to manage multiple projects simultaneously
  • Strong creativity and sense of curiosity; self-motivated
  • Influencing skills and ability to work across multiple teams, functions and businesses
  • Strong written and verbal communication skills

Benefits

Comp & perks
  • Medical, dental & vision coverage
  • 401(k)
  • Life, accident, and disability insurance
  • Wellness programs
  • Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
  • Discretionary and formulaic incentive and retention awards for eligible employees