Distribution Strategy Market Planner, SVP

Citi

Distribution Strategy Market Planner at Citi responsible for executing strategic plans for U.S. retail branch and ATM network.

Posted 7/20/2026full-timeMiami • Florida, Illinois • 🇺🇸 United StatesLead💰 $145,840 - $218,760 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in GIS and site selection within the banking or retail industry, effectively translating complex requirements into actionable strategic plans. Proven ability to manage projects from conception to completion while fostering collaboration and communication among diverse stakeholders.

Highest-signal resume keywords

GIS AnalysisSite SelectionProject ManagementData ManipulationPresentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GISSite SelectionData AnalysisStatistical ConceptsProject PlanningMarket AnalysisRisk ManagementStrategic PlanningField ResearchBusiness Analysis

Soft Skills

Problem SolvingOrganizationAttention to DetailCollaborationCommunication

Tools & Technologies

MapInfoESRIMS OfficeExcelAccessPowerPoint

Industry Keywords

BankingRetailGeospatial DataMarket TrendsDistribution PointsBusiness ObjectivesStakeholder EngagementField LeadershipDynamic EnvironmentMaster Market Strategic Plans

About the role

Key responsibilities & impact

Directs the creation of multiple projects of work and manages their alignment to business goals through the creation of comprehensive rolling 3-5 year master market strategic plans for the branch and ATM network in assigned markets.
Analyze the network holistically and translate overall needs into specific, individual site actions.
Identify and evaluate opportunities to open, relocate, close, and re-format physical distribution points through a combination of desktop GIS analysis and fieldwork.
Monitor trends in the market and industry to develop plans to proactively address them and incorporate future requirements through changes to the network.
Consider real estate constraints to assure that plans are flexible and actionable.
Engage business, analytical, and execution partners to create and implement strategic plans.
Serve as the champion for created plans through presentation and advocacy with field leadership and partners.
Lead the identification and drive resolution of issues, including those outside established projects of work with stakeholders to ensure project scope definition.
Directs the communication of status, issue, and risk disposition to all stakeholders, including Senior Management, on a timely basis.
Manage projects from conception to completion including development of specifications, timelines, production of analysis, and delivery of results.
Works with a large amount of independence.
Meets business objectives and develops project plans that include coordinating and monitoring the efforts of internal and external partners in the production and delivery of analyses.
Collaborate and develop influential relationships with leadership, peers, and partners to specify project requirements and deliver innovative solutions.
Directly affect the business by influencing strategic decisions through provided services.
Directs the identification of risks which impact project delivery and ensure mitigation strategies are developed and executed when necessary.
Up to 40% travel for field research and in-person meetings.

Requirements

What you’ll need

10-15+ years industry experience in banking or retail GIS and site selection including field research.
Bachelor’s degree, preferably in Geography, Economics or related field.
Graduate degree a plus.
Demonstrated ability to collect, integrate, and communicate complex requirements specific to retail network planning and site selection to both non-technical and technical personnel.
Expertise in desktop GIS (MapInfo, ESRI) and the application of geospatial data and analysis including demographics to address site location questions.
Understanding of data manipulation and statistical concepts.
Experience with the MS Office suite, particularly Excel, Access, and PowerPoint.
Success in developing and delivering presentation of complex plans to a professional audience.
Ability to balance a deep and diverse project load in a fast paced, dynamic environment.
Capacity to work both independently and collaboratively.
Strong problem solving abilities, organization, and attention to detail.
Comprehensive understanding of how own area and others integrate to achieve business objectives.

Benefits

Comp & perks

medical, dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
paid time off packages (vacation, sick leave, paid holidays)