Head of Small Business Card Customer Growth, Senior Vice President

Citi

Head of Small Business Card Customer Growth leading growth strategy for Citi's small business credit card portfolio. Defining capabilities and monitoring performance for competitive positioning and customer value creation.

Posted 6/20/2026full-timeNew York City • Florida, New York, Texas • 🇺🇸 United StatesSenior💰 $176,720 - $265,080 per yearWebsite

About the role

Key responsibilities & impact

Lead the growth strategy for the small business credit card segment, identifying market opportunities and translating them into a prioritized roadmap of capabilities, offers, and benefits.
Define and monitor segment-specific KPIs to track performance, inform decisions, and ensure the portfolio delivers against agreed growth targets.
Develop and maintain a deep understanding of the competitive landscape for small business card products, using market insights to sharpen positioning and uncover differentiation opportunities.
Partner with Risk and Pricing teams to establish and refine strategies that balance customer growth with sound credit and financial outcomes.
Optimize marketing channels and customer touchpoints to deliver consistent experience that drive engagement and cross-sell activity.
Track customer experience signals across the small business segment, turning insights into targeted improvements that directly support the portfolio's growth trajectory.
Build and lead senior stakeholder relationships across Product, Marketing, Operations, and partner organizations to align priorities and accelerate delivery.
Ensure all activities comply with applicable regulatory requirements and Citi's internal compliance and control standards, embedding responsible decision-making into every stage of the growth process.

Requirements

What you’ll need

10+ years related product sales experience
Extensive experience in the small business banking segment
Deep knowledge of consumer/small business banking products and the competitive landscape, with the ability to translate market insight into clear commercial strategy
Clear and confident communicator, able to align diverse teams around shared goals and convey complex ideas in accessible terms
Demonstrated ability to develop and execute growth strategies across complex, multi-product environments
Experience managing and influencing senior stakeholders and partner organizations, with the credibility to represent the business at a leadership level
Solid knowledge of banking operations, credit products, and cross-sell dynamics within a consumer or small business context
Ability to translate market and competitive intelligence into actionable product and commercial decisions.

Benefits

Comp & perks

medical, dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product salesgrowth strategiesKPI monitoringmarket analysiscredit productsbanking operationscross-sell dynamicscompetitive intelligencecommercial strategy

Soft Skills

clear communicationstakeholder managementteam alignmentstrategic thinkinginfluencing skillsrelationship buildingdecision-makingcustomer experience optimization