Co-Brand Product Marketing Strategy, Customer Management Team

Citi

VP of Existing Customer Marketing focused on customer engagement strategies and collaboration with Product Teams at Citi. Leading marketing communication for increased loyalty and retention.

Posted 6/19/2026full-timeWilmington • 🇺🇸 United StatesMid-LevelSenior💰 $114,720 - $172,080 per yearWebsite

About the role

Key responsibilities & impact

Partners with internal teams to create a calendar of marketing campaigns
design approved campaigns and execute flawlessly to meet business goals
Engage in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing
applying critical thinking to identify and mitigate potential issues
Collaborate with business partners to execute campaigns/initiatives that drive greater customer engagement and deliver measurable results
Make decisions and recommendations based on analytics
Identify and manage issues to resolution
Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution
Manage internal legal and creative reviews and approvals for marketing campaigns
Appropriately assess risk when business decisions are made

Requirements

What you’ll need

6-10 years of experience in Marketing and retail bank/financial services industry experience
Requires attention to detail
advanced project management skills
good communication and problem-solving skills
Demonstrated organizational skills and ability to manage multiple tasks/projects at once
Creative problem solving and sense of ownership
Solid communication, presentation and project management skills
Demonstrated clear and concise written and verbal communication
Ability to work well under tight deadlines in a fast-paced and team-oriented environment

Benefits

Comp & perks

medical, dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
planned time off (vacation)
unplanned time off (sick leave)
paid holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing campaignstest strategiesbudget reconciliationanalytics

Soft Skills

attention to detailproject managementcommunicationproblem-solvingorganizational skillscreative problem solvingsense of ownershippresentation skillsability to work under tight deadlinesteam-oriented