Customer Marketing Lead Analyst – Vice President

Citi

Lead Analyst driving critical strategic initiatives across US Customer Cards at Citi. Collaborating with teams to enhance customer relationships and transform marketing strategies.

Posted 6/19/2026full-timeWilmington • Florida • 🇺🇸 United StatesSenior💰 $114,720 - $172,080 per yearWebsite

About the role

Key responsibilities & impact

Lead transformational strategies to improve the Customer Marketing function
Shape analysis of markets, competitors and customers
Drive initiatives that cross all areas of Customer Marketing
Pinpoint key trends or conclusions from data
Partner closely with product and functional teams
Build senior leadership presentations

Requirements

What you’ll need

6 - 10 years of working experience in similar roles
Strong background in strategic initiative and transformation
Excellent communication skills
Significant experience in developing executive level presentations
Advanced MS Excel and PowerPoint skills
Attention to detail with emphasis on accuracy and quality
Strong analytical, logical reasoning, and problem-solving skills
Ability to synthesize information, prioritize business goals and drive results
Organizationally savvy
Collaborative work style
Leadership presence
Highly motivated and with enthusiasm for Financial Services industry

Benefits

Comp & perks

medical, dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
planned time off (vacation)
unplanned time off (sick leave)
paid holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

strategic initiativetransformationdata analysisexecutive level presentationsMS ExcelPowerPointanalytical skillslogical reasoningproblem-solving

Soft Skills

communication skillsattention to detailorganizational savvycollaborative work styleleadership presencehighly motivatedenthusiasm