Senior Lead, Specialized Analytics – Measurement and Insights

Citi

Lead Analytics for Citi Commerce campaigns, develop measurement frameworks, and provide insights on performance. Drive strategic business growth through data-driven analytics and cross-functional collaboration.

Posted 6/5/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $192,000 - $288,000 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead and manage the data & measurement roadmap for the Citi Commerce Network.
Develop and operationalize closed-loop measurement approaches leveraging Citi data and partner signals.
Identify KPIs from online media data sources and combine them into a single measurement view.
Drive standardization of post-campaign reporting, and test-and-learn frameworks.
Develop attribution models and frameworks to establish measurement for Citi Commerce campaigns.
Provide strategic leadership to grow the Citi Commerce business through new analytical capabilities and advertisers.
Build and integrate Gen AI capabilities to accelerate measurement and insights generation.
Partner with Finance and Product teams to track actuals versus forecast for business growth and revenue on a granular basis.
Develop and deliver insightful reports, dashboards, and presentations to key stakeholders.
Collaborate with Product Development, Sales, Ad Ops, Audience Analytics, Marketing, and Technology teams.

Requirements

What you’ll need

10+ years of progressive experience in data analytics, business intelligence, or quantitative analysis within the financial services, digital media, marketing or retail industry.
Deep understanding of the commerce or retail media landscape, including measurement capabilities, revenue streams, data strategy and commercialization strategy.
Deep understanding of digital media and marketing ecosystem, including various marketing channels, media buy models.
Familiarity with advertising or campaign performance data, ideally across ad servers, web analytics, or DSPs.
Knowledge of key digital marketing KPIs (ROAS, Impressions, CTR, CPA etc.)
Proficiency in statistical analysis, predictive modeling, machine learning techniques, and experimental design (A/B testing).
Familiarity with digital marketing principles such as attribution models (MMM, MTA), incrementality testing, AB testing.
Ability to connect analytical insights with business strategy, identifying opportunities and risks.
Exceptional verbal and written communication skills, with the ability to articulate complex analytical concepts and present findings clearly and persuasively to both technical and non-technical audiences.
Proven ability to lead projects, influence cross-functional teams, and drive strategic initiatives.
Strong critical thinking and problem-solving abilities, with meticulous attention to detail.
Experience with large-scale data platforms and tools (e.g., Snowflake).
Experience working with first-party data and privacy-safe data environments (e.g., clean rooms, identity resolution).
Hands-on experience on attribution models and developing Gen AI solutions.
Hands-on experience with business intelligence and data visualization tools (e.g., Tableau, Power BI, QlikView).

Benefits

Comp & perks

medical, dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analyticsbusiness intelligencequantitative analysisstatistical analysispredictive modelingmachine learningexperimental designattribution modelsdigital marketing KPIsA/B testing

Soft Skills

strategic leadershipcommunication skillscritical thinkingproblem-solvingattention to detailinfluencingcollaborationarticulating complex conceptsconnecting insights with strategydriving strategic initiatives