Senior Lead, Measurement and Insights Analytics

Citi

Analytics Lead driving Measurement and Insights Analytics for the Commerce Media function. Leading a team for performance analysis and attribution modeling in digital advertising.

Posted 5/27/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $192,000 - $288,000 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead and manage the data & measurement roadmap for the Commerce Media Network (e.g., releases, KPIs, owners)
Develop and operationalize closed-loop measurement approaches leveraging Citi data and partner signals
Identify KPIs from online media data sources (Programmatic, Onsite) and combine them into a single measurement view
Drive standardization of post-campaign reporting, and test-and-learn frameworks
Develop attribution models and frameworks to establish measurement for Commerce Media campaigns
Provide strategic leadership to grow the Commerce Media business through new analytical capabilities and advertisers
Build and integrate Gen AI capabilities to accelerate measurement and insights generation
Partner with Finance and Product teams to track actuals versus forecast for business growth and revenue on a granular basis
Develop and deliver insightful reports, dashboards, and presentations to key stakeholders, translating complex analytical findings into clear, concise, and actionable recommendations.
Partner closely with Product Development, Sales, Ad Ops, Audience Analytics, Marketing, and Technology teams to integrate analytical insights into product design, marketing campaigns, and business development initiatives.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively.

Requirements

What you’ll need

10+ years of progressive experience in data analytics, business intelligence, or quantitative analysis within the financial services, digital media, marketing or retail industry.
Deep understanding of the commerce or retail media landscape, including measurement capabilities, revenue streams, data strategy and commercialization strategy.
Deep understanding of digital media and marketing ecosystem, including various marketing channels, media buy models, Familiarity with advertising or campaign performance data, ideally across ad servers, web analytics, or DSPs.
Knowledge of key digital marketing KPIs (ROAS, Impressions, CTR, CPA etc.)
Proficiency in statistical analysis, predictive modeling, machine learning techniques, and experimental design (A/B testing).
Familiarity with digital marketing principles such as attribution models (MMM, MTA), incrementality testing, AB testing.
Ability to connect analytical insights with business strategy, identifying opportunities and risks.
Exceptional verbal and written communication skills, with the ability to articulate complex analytical concepts and present findings clearly and persuasively to both technical and non-technical audiences.
Proven ability to lead projects, influence cross-functional teams, and drive strategic initiatives.
Strong critical thinking and problem-solving abilities, with meticulous attention to detail.
Experience with large-scale data platforms and tools (e.g., Snowflake).
Experience working with first-party data and privacy-safe data environments (e.g., clean rooms, identity resolution).
Hands-on experience on attribution models and developing Gen AI solutions.
Hands-on experience with business intelligence and data visualization tools (e.g., Tableau, Power BI, QlikView).

Benefits

Comp & perks

medical, dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
planned time off (vacation)
unplanned time off (sick leave)
paid holidays

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analyticsbusiness intelligencequantitative analysisstatistical analysispredictive modelingmachine learningexperimental designattribution modelsincrementality testingdigital marketing KPIs

Soft Skills

strategic leadershipcommunication skillscritical thinkingproblem-solvingattention to detailinfluencingproject managementanalytical insight connectionrisk assessmentstakeholder engagement