Revenue & Audience Strategy Lead

Citi

. Own the Citi Ads P&L, including revenue forecasting, budget planning, and long-range projections, serving as the primary owner of business case tracking in partnership with Finance .

Posted 5/23/2026full-timeNew York City • Florida, Montana, New York, North Carolina • 🇺🇸 United StatesSenior💰 $176,720 - $265,080 per yearWebsite

About the role

Key responsibilities & impact

Own the Citi Ads P&L, including revenue forecasting, budget planning, and long-range projections, serving as the primary owner of business case tracking in partnership with Finance
Develop and maintain KPI dashboards and performance reporting frameworks, identifying and recommending actions to close gaps between targets and actuals
Define Citi Ads' audience positioning strategy, determining how Citi's first-party transaction data is segmented, packaged, and articulated to advertisers, in close partnership with the Analytics team
Serve as the key commercial counterpart to the Analytics team's Measurement & Reporting function, translating technical measurement outputs into advertiser-facing narratives, pitch materials, and commercial frameworks
Own Citi Ads' pricing strategy, including rate card development, yield optimization, and monetization model evolution, ensuring pricing reflects market dynamics, competitive positioning, and audience value
Lead the evaluation and onboarding of third-party measurement vendors and ad tech platforms, owning the commercial rationale, vendor relationships, and business case for investment
Identify and evaluate new data sources and set the strategic roadmap for how data capabilities evolve to support audience strategy, measurement, and monetization
Act as a strategic advisor to senior leadership on audience innovation, measurement positioning, and pricing strategy, bringing a point of view informed by deep market experience
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Requirements

What you’ll need

10+ years in advertising, media, or adtech with experience spanning measurement strategy, audience development, financial planning, or revenue management
Demonstrated experience owning financial models, revenue forecasts, and business case development within a media or advertising business, with a track record of connecting financial analysis to strategic decisions
Deep understanding of digital advertising measurement concepts, including closed-loop attribution, ROAS, spend lift, and incrementality, and a proven ability to translate these into compelling commercial narratives and pricing strategies
Experience developing and owning audience positioning strategies, including how data-driven targeting products are packaged and sold to advertisers
Demonstrated experience in pricing strategy, rate card development, or monetization model design within a media, publisher, or adtech context
Proven ability to operate as a senior commercial bridge between analytics or data teams and business stakeholders, driving alignment and translating technical outputs into market-facing strategy
Executive presence and excellent communication skills, with the ability to influence senior leadership and represent a point of view with confidence across technical and non-technical audiences

Benefits

Comp & perks

medical, dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
planned time off (vacation)
unplanned time off (sick leave)
paid holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

financial modelingrevenue forecastingbusiness case developmentdigital advertising measurementclosed-loop attributionROASspend liftincrementalityaudience positioning strategiespricing strategy

Soft Skills

executive presencecommunication skillsinfluencestrategic advisingalignmenttranslating technical outputsaccountabilityrisk assessmentethical judgmentsupervision