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About the role
Key responsibilities & impact- Develop data-driven business cases for new benefits-related investments, enhancements, and strategic partnerships.
- Conduct in-depth economic analysis of the customer benefits portfolio to assess profitability, measure ROI, and identify opportunities for optimization.
- Create omni-channel marketing and targeting strategies to drive engagement and utilization of Card Member benefits, across Entertainment, Dining, Travel and Purchase (Extended Warranty) Protections.
- Develop and articulate the analytical framework to solve complex business challenges related to benefits engagement and ROI.
- Make data-driven recommendations using statistical and non-statistical tools to develop targeting strategies for benefit-related communications and offers.
- Create an optimization framework to maximize the ROI for the benefits portfolio and associated marketing budget.
- Lead and develop a team of professionals, fostering a culture of sound analytical approaches to solve business problems.
- Collaborate with functional teams from Card Product, Marketing, Risk, Technology, and key external partners.
- Exercise cross-functional leadership (communication and influencing) to drive towards common goals.
- Ensure robust quality control in all analytical processes.
Requirements
What you’ll need- 10+ years of experience
- Experience in Credit cards, financial services
- Ability in strategic thinking and the ability to frame business problems
- Excellent analytical, technical and/or statistical skills with proven ability to translate large volumes of data information
- Market research experience a plus
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysiseconomic analysisROI measurementomni-channel marketingtargeting strategiesstatistical toolsoptimization frameworkanalytical frameworkmarket research
Soft Skills
strategic thinkingproblem framinganalytical skillscommunicationinfluencingleadershipteam developmentcollaborationquality control