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Citi

Senior Product Manager, Personal Financial Management

Citi

. Develop and execute a comprehensive GTM strategy for the PFM product .

Posted 5/8/2026full-timeNew York City • Illinois, New York • 🇺🇸 United StatesSenior💰 $176,720 - $265,080 per yearWebsite

About the role

Key responsibilities & impact
  • Develop and execute a comprehensive GTM strategy for the PFM product
  • Orchestrate the successful launch of the PFM product
  • Drive the post-launch marketing roadmap to increase user acquisition, engagement, and retention
  • Serve as the subject matter expert on the PFM landscape, competitive products, and consumer trends
  • Craft a clear, differentiated, and compelling value proposition and messaging framework
  • Act as a key partner to a diverse set of internal teams
  • Oversee the creation of a wide range of marketing assets
  • Define key performance indicators (KPIs) for product marketing initiatives

Requirements

What you’ll need
  • 10+ years of experience in product marketing
  • Proven track record of successfully launching and scaling consumer-facing digital products
  • Direct experience with personal finance, budgeting, or investment applications is highly desirable
  • Bachelor’s degree in Marketing, Business, Finance, or a related field
  • An MBA is a plus
  • Demonstrable experience working within a highly regulated industry, with a strong understanding of the associated controls, governance, and compliance frameworks.

Benefits

Comp & perks
  • medical, dental & vision coverage
  • 401(k)
  • life, accident, and disability insurance
  • wellness programs
  • paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
GTM strategyproduct marketinguser acquisitionengagementretentionvalue propositionmessaging frameworkkey performance indicatorsconsumer-facing digital productspersonal finance applications
Soft Skills
subject matter expertcollaborationcommunicationstrategic thinkingcreativityleadershipanalytical skillsproblem-solvingadaptabilityproject management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in FinanceMBA