Digital Acquisition Journeys Product Manager – Personal Loans, Senior Vice President

Citi

. Define and articulate the product vision, strategy, and roadmap for the personal loan acquisition experience .

Posted 5/7/2026full-timeWilmington • Illinois, Texas • 🇺🇸 United StatesSenior💰 $156,160 - $234,240 per yearWebsite

About the role

Key responsibilities & impact

Define and articulate the product vision, strategy, and roadmap for the personal loan acquisition experience
Take full ownership of the digital acquisition funnel
Collaborate with business stakeholders to gather requirements and translate them into clear, detailed user stories
Serve as the primary product liaison, working hand-in-hand with partners in Technology, UX/UI Design, Customer Research, Marketing, and Data Analytics
Ensure that all digital journeys are designed and implemented in full compliance with regulatory requirements and internal risk policies

Requirements

What you’ll need

10+ years of experience in digital product management
A proven track record of managing and optimizing digital customer acquisition funnels for a consumer-facing product
Strong experience working directly with engineering and design teams in an Agile/Scrum environment
Demonstrable experience launching and managing products within a highly regulated industry
Bachelor’s degree in Business, Computer Science, Engineering, or a related field

Benefits

Comp & perks

medical, dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
planned time off (vacation)
unplanned time off (sick leave)
paid holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital product managementcustomer acquisition funnelsAgileScrumuser storiesproduct strategyproduct roadmapdata analyticsUX/UI designregulatory compliance

Soft Skills

collaborationcommunicationstakeholder managementownershipleadershipproblem-solvingstrategic thinkingdetail-orientedadaptabilitycustomer focus