Marketing Performance Metrics & Optimization Manager, Senior Vice President

Citi

. oversee the quarterly USCC Marketing investment allocation process, which includes allocating the marketing budget based on profitability metrics to optimize P&L outcomes .

Posted 4/22/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $176,720 - $265,080 per yearWebsite

About the role

Key responsibilities & impact

oversee the quarterly USCC Marketing investment allocation process, which includes allocating the marketing budget based on profitability metrics to optimize P&L outcomes
own CPA reporting, in addition to enhancing with Identity Based Attribution (IBA) integration. Includes leading the monthly CPA forum with stakeholders across USCC Marketing
own the process to track critical USCC Marketing KPIs and provide qualitative explanations of quantitative results in reporting commentary
lead the operationalization of Identity-Based Attribution (IBA) by socializing the new methodology and recalibrating existing reporting, forecasting, and decision-making processes
manage key marketing process models within the enterprise architecture framework, including "Campaign Performance Management" and "Develop and Plan Marketing Strategies."
own and maintain the official process procedure documents for the marketing investment allocation and KPI tracking processes
manage the investment allocation processes for each business, CPA forums, and KPI tracking

Requirements

What you’ll need

10+ years of experience in global and complex settings with multiple stakeholders
Management experience, preferably in a financial services role
Knowledge of the financial services industry and technology
Demonstrated ability to manage a team
Proven ability to work in high-pressure environments
Financial Reporting/ Modeling: Comprehensive financial models for forecasting, budgeting, and variance analysis, ensuring accuracy and alignment with strategic objectives
KPIs: Ability to define, track, and interpret key performance indicators
Data Interpretation: Ability to analyze financial data and translate it into actionable insights
Process Design & Documentation: Experience in mapping, simplifying, and documenting operational processes
PowerPoint Storytelling: Ability to create high-impact presentations for senior leadership using performance insights and structured narratives
Strong cross-functional communication with partners
Proven track record of supporting or owning executive deliverables
Experience navigating complex organizations and managing multiple workstreams simultaneously
Strong organization and self-management skills; capable of both independent execution and collaborative work

Benefits

Comp & perks

medical, dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

financial reportingfinancial modelingbudgetingvariance analysisKPI trackingdata interpretationprocess designprocess documentationIdentity-Based Attributioncampaign performance management

Soft Skills

management experienceability to work under pressurecross-functional communicationteam managementorganizational skillsself-managementstorytellingcollaborative workindependent executionstakeholder engagement