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About the role
Key responsibilities & impact- Define and champion the long-term strategic vision and roadmap for Entertainment benefits
- Provide leadership and oversight for Entertainment benefits, including its strategic development, contribution to P&L performance, and market positioning
- Cultivate and manage high-level relationships with internal senior leadership across various functions (e.g., product, marketing, technology, legal, compliance) to secure critical alignment, resources, and buy-in for strategic initiatives
- Help drive and negotiate strategic partnerships with key external entertainment partners, securing exclusive opportunities and optimizing deal structures that enhance Citi’s Entertainment benefits
- Oversee comprehensive market analysis and competitive intelligence to ensure Citi’s Entertainment benefits maintain market leadership and innovates ahead of trends, continuously evolving the program to meet customer needs and drive engagement
- Direct the development and presentation of strategic business cases, performance reviews, and program updates to senior leadership and relevant governance committees
- Ensure the seamless integration of Citi Entertainment within the broader digital Citi experience and across various card products, maximizing customer engagement and satisfaction
- Proactively identify and strategically address complex challenges and opportunities within the entertainment landscape, implementing robust controls and governance frameworks.
Requirements
What you’ll need- 10+ years of progressive experience in strategic program management, business development, product management, or marketing leadership
- Extensive experience in the financial services, entertainment, or loyalty program industries
- Proven ability to strategically engage with and influence senior leaders across complex organizational structures
- Extensive experience in negotiating and managing relationships with external senior leadership at major partner organizations, including deal structuring and ongoing partnership optimization
- Exceptional executive communication, negotiation, and presentation skills, with the ability to articulate complex strategies and program performance to diverse high-level audiences
- Deep understanding of customer engagement strategies, market dynamics, and competitive landscapes within entertainment or loyalty benefits
- Strong strategic and analytical acumen, with the ability to translate insights into actionable plans and drive significant business outcomes.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
strategic program managementbusiness developmentproduct managementmarketing leadershipmarket analysiscompetitive intelligencecustomer engagement strategiesdeal structuringperformance reviewsgovernance frameworks
Soft Skills
leadershiprelationship managementexecutive communicationnegotiationpresentation skillsstrategic engagementanalytical acumeninfluencing skillsproblem-solvingcollaboration