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Citi

Digital Marketing Lead Analyst

Citi

. Support the development of transformation and growth strategies .

Posted 4/1/2026full-timeCharlotte • North Carolina • 🇺🇸 United StatesSenior💰 $107,120 - $160,680 per yearWebsite

About the role

Key responsibilities & impact
  • Support the development of transformation and growth strategies
  • Manage campaign creative from concept development through execution
  • Partner with campaign marketing strategy leads and creative agencies
  • Drive channel acquisitions growth through optimizing existing channel performance
  • Collaborate with business partners to grow efficiencies and effectiveness
  • Manage agency relationship for campaign creative
  • Maintain focus on detail while managing marketing campaigns
  • Utilize performance results to influence planning and drive testing
  • Evaluate program performance to drive future strategies

Requirements

What you’ll need
  • A minimum of 5 years marketing across digital
  • Experience leading projects with internal and external partners/agencies
  • Outstanding organizational skills
  • Familiarity with test and learn constructs
  • Digital acumen
  • Ability to dive into the details
  • Comfortable operating in a highly matrixed, complex environment
  • Requires attention to detail
  • Familiarity with Digital reporting and analytics processes
  • Financial services industry experience preferred
  • Bachelor’s degree required

Benefits

Comp & perks
  • medical, dental & vision coverage
  • 401(k)
  • life, accident, and disability insurance
  • wellness programs
  • planned time off (vacation)
  • unplanned time off (sick leave)
  • paid holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
digital marketingcampaign managementperformance analyticschannel optimizationprogram evaluationtest and learn constructs
Soft Skills
organizational skillsattention to detailcollaborationinfluencingproject leadership