Digital Marketing Lead Analyst
Citi
full-time
Posted on:
Location Type: Hybrid
Location: Charlotte • North Carolina • United States
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Salary
💰 $107,120 - $160,680 per year
Job Level
About the role
- Support the development of transformation and growth strategies
- Manage campaign creative from concept development through execution
- Partner with campaign marketing strategy leads and creative agencies
- Drive channel acquisitions growth through optimizing existing channel performance
- Collaborate with business partners to grow efficiencies and effectiveness
- Manage agency relationship for campaign creative
- Maintain focus on detail while managing marketing campaigns
- Utilize performance results to influence planning and drive testing
- Evaluate program performance to drive future strategies
Requirements
- A minimum of 5 years marketing across digital
- Experience leading projects with internal and external partners/agencies
- Outstanding organizational skills
- Familiarity with test and learn constructs
- Digital acumen
- Ability to dive into the details
- Comfortable operating in a highly matrixed, complex environment
- Requires attention to detail
- Familiarity with Digital reporting and analytics processes
- Financial services industry experience preferred
- Bachelor’s degree required
Benefits
- medical, dental & vision coverage
- 401(k)
- life, accident, and disability insurance
- wellness programs
- planned time off (vacation)
- unplanned time off (sick leave)
- paid holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcampaign managementperformance analyticschannel optimizationprogram evaluationtest and learn constructs
Soft Skills
organizational skillsattention to detailcollaborationinfluencingproject leadership