Citi

Vice President, Small Business Campaign Manager

Citi

full-time

Posted on:

Location Type: Hybrid

Location: Charlotte • North Carolina • United States

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Salary

💰 $107,120 - $160,680 per year

Job Level

Lead

About the role

  • Develop and execute acquisition campaigns in support of Personal Banking and Wealth new-to-bank customer growth
  • Manage multiple high-priority campaigns in a fast-paced environment
  • Manage and execute compelling new creative experiences and messaging
  • Implement a Test and Learn agenda
  • Partner with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals
  • Engage in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues
  • Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement
  • Make decisions and recommendations based on analytics
  • Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution
  • Manage internal legal and creative reviews and approvals for marketing campaigns

Requirements

  • 6-10 years of experience in Marketing and retail bank/financial services industry experience
  • Direct to consumer marketing and banking products experience required
  • Creative design and content development experience preferred
  • MarTech and project management workflow tool experience (i.e. Confluence, Jira, Aprimo, iHandle, etc.) preferred
  • Requires attention to detail, advanced project management skills, good communication and problem-solving skills
  • Demonstrated organizational skills and ability to manage multiple tasks/projects at once
  • Creative problem solving and sense of ownership
  • Solid communication, presentation and project management skills
  • Ability to work well under tight deadlines in a fast-paced and team-oriented environment
Benefits
  • medical, dental & vision coverage
  • 401(k)
  • life, accident, and disability insurance
  • wellness programs
  • paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
acquisition campaignscreative designcontent developmentanalyticsbudget reconciliationcampaign schedulingTest and Learn agendaproblem-solving
Soft Skills
attention to detailadvanced project managementgood communicationorganizational skillscreative problem solvingsense of ownershipability to manage multiple taskswork under tight deadlinesteam-oriented