Citi

Wealth Omnichannel Campaign Manager – Vice President

Citi

full-time

Posted on:

Location Type: Hybrid

Location: Charlotte • North Carolina • United States

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Salary

💰 $107,120 - $160,680 per year

Job Level

Lead

About the role

  • Sitting within the Client Marketing organization, the Wealth Omni-Channel Campaign Manager will primarily be responsible for developing and executing acquisition campaigns in support of new-to-bank Wealth customer growth.
  • The person in this role will manage multiple high-priority campaigns in a fast-paced environment.
  • The VP will manage and execute compelling new creative experiences/messaging and implement a test and learn agenda.
  • They will have strong performance marketing discipline and rigor in meeting and exceeding goals and KPIs driven by these marketing tactics.
  • Responsibilities include designing and executing results-driven direct mail and digital marketing campaigns to drive acquisitions growth, and tracking and analyzing campaign results.

Requirements

  • 6-10 years of experience
  • Direct to consumer marketing, premium banking products, and/or wealth management experience required
  • Prior experience in creative design, direct mail, and/or digital content development is essential
  • MarTech and project management workflow tool experience (i.e. Confluence, Jira, Aprimo, iHandle, etc.) preferred
  • Requires attention to detail, advanced project management skills, good communication and problem-solving skills
  • Demonstrated organizational skills and ability to manage multiple tasks/projects at once
  • Creative problem solving and sense of ownership
  • Ability to work well under tight deadlines in a fast-paced and team-oriented environment
Benefits
  • medical, dental & vision coverage
  • 401(k)
  • life, accident, and disability insurance
  • wellness programs
  • paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingdirect mail marketingdigital marketingcampaign managementcreative designcontent developmentacquisition campaignsKPI trackingdata analysis
Soft Skills
attention to detailproject managementcommunicationproblem-solvingorganizational skillscreative problem solvingownershipability to work under deadlinesteam-oriented