Cisive

Partner Marketing Manager – Senior

Cisive

full-time

Posted on:

Location Type: Remote

Location: Maryland • Virginia • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Own healthcare partner marketing strategy across ATS/HRIS, GPO, and association partners.
  • Build annual and quarterly co-marketing plans including joint value propositions and campaign calendars.
  • Identify growth opportunities across integration partners and channels and translate them into executable plans.
  • Lead execution of joint initiatives: webinars, events, email campaigns, content syndication, and cross-promotion.
  • Develop partner assets including one-pagers, solution briefs, case studies, decks, and enablement kits.
  • Manage integrated partner launches with Product and Partnerships.
  • Partner with Sales and BDR teams to create partner-specific collateral.
  • Collaborate with Demand Gen/ABM to build partner-influenced pipeline programs.
  • Create partner-specific messaging addressing healthcare hiring realities.
  • Equip partner teams with positioning, talking points, FAQs, and campaign-in-a-box materials.
  • Enable internal Sales/CS teams to leverage partners in the sales cycle.
  • Measure partner impact and provide reporting to GTM leadership.

Requirements

  • 7–10 years B2B marketing experience with proven GTM impact.
  • 3–5 years partner marketing experience (alliances, channel, tech partnerships).
  • Healthcare industry background.
  • Experience running integrated campaigns tied to revenue outcomes.
  • Strong cross-functional leadership skills.
  • Excellent writing and messaging skills.
  • Background screening, HR tech, or compliance-adjacent experience (preferred).
  • Experience marketing ATS/HRIS integrations (preferred).
  • Familiarity with GPO and association marketing in healthcare (preferred).
Benefits
  • Professional office or remote environment
  • Use of general office equipment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingpartner marketingintegrated campaignscontent syndicationemail campaignscampaign calendarscollateral creationreportingGTM strategyrevenue outcomes
Soft Skills
cross-functional leadershipwriting skillsmessaging skills