Senior Product Manager, Omnichannel Solutions – Alzheimer's Disease

Cision

Senior Product Manager leading omnichannel marketing initiatives for Alzheimer's solutions. Connecting digital, media, and CRM to deliver measurable execution within the pharmaceutical industry.

Posted 6/30/2026full-timeNutley • New Jersey • 🇺🇸 United StatesSenior💰 $148,200 - $194,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Omnichannel Marketing and Multichannel Marketing within the pharmaceutical sector, with a strong focus on compliant execution, campaign management, and cross-channel integration. Proven ability to optimize processes and leverage data-driven insights to enhance customer engagement and operational efficiency.

Highest-signal resume keywords

Omnichannel MarketingCross-Channel Campaign ManagementRegulatory ComplianceCRM SystemsData-Enabled Personalization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementOperational OversightConsent ManagementData PrivacyPerformance TrackingTest-and-Learn ApproachesModular Asset StrategiesMaster Data ManagementAI and Machine Learning Marketing ToolsIntegrated Customer Journeys

Soft Skills

Highly OrganizedDelivery-OrientedStrategic ThinkingEffective CommunicationCollaboration

Tools & Technologies

Marketing Technology PlatformsCRM SystemsAnalytics ToolsOmnichannel Content LibraryAgency Management

Industry Keywords

Pharmaceutical MarketingLife SciencesPrivacy RegulationsConsent ManagementMatrixed Environments

About the role

Key responsibilities & impact

Lead implementation and ongoing management of omnichannel initiatives across web, CRM, field-enabled solutions, and paid media for priority customer segments.
Drive accurate, efficient, and on-time execution of go-to-market plans through disciplined campaign management and operational oversight, including solutions such as High Value Action and retargeting.
Coordinate across Brand, Field, IT, Data & Analytics, Medical, Legal, Regulatory, and agency partners to scale omnichannel solutions and expand activation with additional partners such as Site of Care.
Manage internal and external partner deliverables, roles, timelines, and accountability to ensure high-quality execution.
Ensure compliant execution by applying required processes for consent management, state regulations, and data privacy.
Improve cost efficiency through reusable content, modular asset strategies, and stewardship of the AD treatment omnichannel content library.
Standardize and optimize omnichannel processes, workflows, and governance to improve speed, quality, and scalability.
Represent omnichannel priorities in enterprise workstreams, including: Master Data Management, Right Next Engagement and decisioning frameworks, AI and machine learning-enabled marketing tools for Alzheimer’s disease and broader marketing use cases.
Partner with analytics teams to track performance, generate insights, and optimize channel execution through test-and-learn approaches.
Act as an omnichannel subject matter expert by sharing best practices and strengthening organizational capability.

Requirements

What you’ll need

5–7 years of experience in Omnichannel Marketing, Multichannel Marketing, Media, CRM, or Consumer Marketing within pharmaceutical or life sciences organizations
Strong hands-on experience managing cross-channel campaigns and enabling integrated customer journeys
Demonstrated ability to operate effectively in highly matrixed environments
Experience working with agencies and external vendors strongly preferred.
Solid understanding of compliant pharmaceutical marketing practices, including privacy, consent management, and regulatory requirements
Familiarity with marketing technology platforms, CRM systems, and data-enabled personalization approaches
Proven ability to balance strategic thinking with operational execution
Highly organized, delivery-oriented, and comfortable working in fast-paced environments.

Benefits

Comp & perks

Eisai Inc. Annual Incentive Plan
Company employee benefit programs