Director, Client Marketing

Cision

Director of Client Marketing synthesizing client performance data to inform growth strategies at Waystar. Collaborating with Marketing, Sales, and Client Success teams to drive client growth through data-driven insights.

Posted 5/7/2026full-timeRemote • Utah • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Partners with Product Marketing, Performance Marketing, and Product teams to translate client performance data into clear cross-sell narratives that differentiate solutions and align to solve real client problems
Synthesizes outcomes, benchmarks, and proof points from existing clients to surface expansion opportunities and position incremental value credibly with customer facing teams
Shapes cross-sell strategy by identifying where client results signal unmet needs and mapping those insights to differentiated solution bundles and expansion plays
Equips Client Success and Sales with data-backed messaging, use cases, and talking points that enable confident share-of-wallet expansion grounded in demonstrated ROI
Acts as the connective tissue across data, product positioning, and go-to-market execution to ensure cross-sell motions are targeted, relevant, and defensible
Partners across Marketing, Sales, and Client Success to identify new opportunities to incorporate and expand coordinated ABM and cross-sell motions, aligning content, proof points, and performance data to drive pipeline expansion
Leads and scales the internal referral program, aligning incentives for CSMs and creating a repeatable engine for qualified expansion and net-new opportunities
Establishes clear feedback loops between client performance insights and GTM strategy—continuously refining cross-sell priorities based on what resonates with customers
Translate complex clinical, financial, and analytical insights into clear, compelling narratives
Partner with Product, Client Success, Growth, and Marketing teams to ensure accuracy and alignment

Requirements

What you’ll need

Bachelor’s degree required; advanced degree preferred
7+ years of experience marketing or selling revenue cycle or healthcare technology
Proven experience driving cross-sell, expansion, or share-of-wallet growth through data-informed strategy
Strong ability to synthesize client performance data, outcomes, and insights into clear, differentiated value stories for client-facing teams
Demonstrated success partnering cross-functionally with Marketing, Sales, and Client Success to influence GTM strategy
Experience building messaging that equips Sales and Client Success to have confident, ROI-based expansion conversations
Strategic mindset with the ability to move from insight to action—comfortable shaping “what we should do” as well as “how it shows up.”
Strong executive communication skills; able to distill complex information into concise, credible narratives for internal and external audiences
Strong executive presence and stakeholder influence
Experience supporting B2B go-to-market motions
Excellent written and verbal communication skills
Ability to manage multiple priorities in a fast-paced environment

Benefits

Comp & perks

Competitive total rewards (base salary + bonus, if applicable)
Customizable benefits package (3 medical plans with Health Saving Account company match)
Generous paid time off for non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays
Flexible time off for exempt team members + 13 paid holidays
Paid parental leave (including maternity + paternity leave)
Education assistance opportunities and free LinkedIn Learning access
Free mental health and family planning programs, including adoption assistance and fertility support
401(K) program with company match
Pet insurance
Employee resource groups

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data-informed strategycross-sell growthexpansion strategyROI-based messagingclient performance data synthesisgo-to-market strategyB2B go-to-market motionsanalytical insightsmarketing strategysales enablement

Soft Skills

executive communicationstakeholder influencestrategic mindsetability to synthesize informationclear narrative developmentcross-functional collaborationability to manage multiple prioritiesadaptability in fast-paced environmentsclient-facing communicationinsight to action

Certifications

Bachelor's degreeadvanced degree