Paid Media Manager

Cision France

Paid Media Manager leading planning and optimisation of digital campaigns at Cision. Focused on paid social to drive demand generation and engagement.

Posted 6/8/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSenior💰 £60,000 - £62,258 per yearWebsite

About the role

Key responsibilities & impact

Develop, manage and optimise paid social campaigns, while supporting paid search activations where necessary to drive performance and achieve business objectives.
Support the planning and execution of paid media strategies aligned with demand generation, engagement and growth goals.
Partner with cross-functional teams, including content, creative and marketing stakeholders, to ensure paid media activities support broader campaign objectives.
Monitor, analyse and report on campaign performance, using data and insights to identify opportunities for optimisation and improved results.
Design and execute A/B tests to evaluate audience targeting, creative messaging, bidding strategies and channel effectiveness.
Drive continuous improvement through conversion rate optimisation, attribution analysis and performance measurement best practices.
Identify and implement optimisation opportunities to maximise campaign effectiveness, return on investment and overall marketing impact.
Maintain accurate campaign documentation, including plans, test results, performance insights and key learnings.
Ensure all paid media activities comply with internal processes, policies and quality standards.
Stay up to date with digital advertising trends, platform developments and industry best practices, bringing new ideas and opportunities to the team.
Support additional marketing initiatives and projects as required to meet evolving business needs.

Requirements

What you’ll need

Proven experience in paid media, digital marketing or performance marketing, with ideally 5+ years' experience managing campaigns across multiple digital channels.
Strong understanding of paid search, paid social and digital advertising principles, including campaign planning, optimisation, targeting and performance measurement.
Experience using advertising and analytics platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, or similar tools.
Strong analytical skills with the ability to interpret data, identify trends and translate insights into actionable recommendations.
Experience monitoring campaign performance and implementing optimisation strategies to improve results and return on investment.
Excellent communication and stakeholder management skills, with the ability to collaborate effectively across marketing, creative and business teams.
Strong organisational skills with the ability to manage multiple projects, priorities and deadlines in a fast-paced environment.
High attention to detail and a commitment to delivering accurate, high-quality work.
A proactive approach to problem-solving, with the ability to identify opportunities and drive continuous improvement.
A bachelor's degree in Marketing, Business, Communications or a related field is desirable, or an equivalent combination of education, training and relevant experience.

Benefits

Comp & perks

Cision Group Personal Pension Scheme
Life Assurance
Healthcare cash plan
Dental Insurance
Private Medical Insurance (For directors and above only)
Gym Subsidy
Cycle to Work
Discounted Dining
Virtual GP
Employee Assistance Programme (EAP)
Eye Care Test
Cision Global Charitable Giving Program
BenefitHub (Retail discounts)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid mediadigital marketingperformance marketingcampaign planningoptimisationtargetingperformance measurementA/B testingconversion rate optimisationattribution analysis

Soft Skills

analytical skillscommunication skillsstakeholder managementorganisational skillsproblem-solvingattention to detailcollaborationtime managementproactive approachadaptability

Certifications

bachelor's degree in Marketingbachelor's degree in Businessbachelor's degree in Communications