Product Marketing Manager

Cision France

Product Marketing Manager II at Cision focusing on positioning and launch of consumer intelligence and distribution solutions. Collaborating with teams to develop clear, compelling narratives for customers and commercial success.

Posted 6/8/2026full-timeBudapest • 🇭🇺 HungaryMid-LevelSenior💰 HUF 11,897,808 - HUF 13,000,000 per monthWebsite

About the role

Key responsibilities & impact

Own messaging and positioning for key products across the Cision portfolio, translating product capabilities into clear customer value
Lead go-to-market planning for launches, releases, and strategic initiatives, including audience definition, value proposition, launch strategy, enablement, and adoption plans
Create compelling sales enablement materials, including pitch decks, talk tracks, competitive battlecards, product one-pagers, objection handling, and customer-facing narratives
Partner closely with Product Management to understand roadmap priorities, customer needs, market trends, and product differentiation
Support analyst relations, market evaluations, and strategic briefings with strong product narratives, proof points, and differentiation
Use customer, competitor, and market insights to inform positioning, packaging, roadmap discussions, and commercial strategy
Develop persona-led messaging for different industries and markets

Requirements

What you’ll need

3+ years of experience in product marketing, ideally in B2B SaaS, martech, or AI-powered platforms
Strong ability to turn complex products and technical capabilities into simple, differentiated, benefit-led messaging
Experience building go-to-market strategies for new products, major launches, or strategic repositioning initiatives
Excellent writing and storytelling skills, with the ability to create executive-ready narratives, sales decks, customer-facing content, and internal enablement
Commercial mindset with strong understanding of B2B sales motions, buyer personas, competitive positioning, and revenue impact
Experience with AI, data analytics, social listening, media monitoring, communications technology, or consumer intelligence is a strong plus

Benefits

Comp & perks

Friendly and welcoming environment focused on people, learning & development
25 vacation days and extra vacation days after age and after children
Cafeteria benefit via SZEP card
Medicover private health insurance for employees and their family members
10% of your time to work on anything you like, reading groups, tech talks
Flexible working and working from home
An extensive people development program, including access to Udemy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategysales enablementmessagingstorytellingdata analyticsAImedia monitoringcommunications technologyconsumer intelligence

Soft Skills

writingcommunicationstrategic thinkingcollaborationanalytical skillscreativitycustomer focusproblem-solvingadaptabilitycommercial mindset