VP, Growth Marketing

Cision France

VP of Growth Marketing leading and scaling Cision’s global demand generation and growth engine. This cross-functional leadership role drives revenue growth and marketing strategies for B2B SaaS.

Posted 5/27/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $220,000 - $260,000 per yearWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Own Global Demand & Growth Outcomes
Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact.
Translate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmaps.
Architect and operationalize a unified funnel strategy for sales‐led motions, ensuring seamless experiences, clear handoffs, and shared accountability with Sales and RevOps.
Build & Scale a High‐Impact Demand Engine
Lead end‐to‐end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing.
Identify, test, and scale the highest‐leverage demand channels, campaign types, and programs to drive qualified mid‐market and enterprise pipeline.
Own enterprise marketing‐to‐sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimization.
Support expansion into new markets and geographies with scalable, repeatable demand frameworks.
Partner Across the Go‐To‐Market Organization
Serve as a trusted partner to Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration.
Partner with Product Marketing and Brand to ensure demand programs are persona‐driven, differentiated, and aligned to ICPs and priority use cases.
Collaborate with Field Marketing on high‐touch enterprise and executive programs, including ABM initiatives, roundtables, curated dinners, roadshows, and industry events.
Operate with Rigor & Modernize How We Work
Define and own measurement frameworks, attribution models, and performance definitions in partnership with Revenue Operations.
Inspect performance regularly, optimize spend and programs based on impact, and clearly communicate results, insights, and trade‐offs to executive leadership.
Act as executive sponsor for AI‐driven transformation within Growth Marketing to increase experimentation velocity, team productivity, and marketing effectiveness.
Build & Lead a High‐Performing Team
Build, coach, and scale a global team across demand generation, growth marketing, and performance functions.
Clarify ownership, priorities, and success metrics while remaining close enough to the work to diagnose issues and drive execution.
Establish operating rhythms that create accountability, speed, and continuous improvement.

Requirements

What you’ll need

15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing
7+ years in senior leadership roles with a proven ability to build and scale high‐performing marketing teams
Demonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go‐to‐market environments
Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua or comparable platforms)
Strong credibility with Sales and executive leadership, with a track record of building high‐trust cross‐functional partnerships
Excellent executive communication and storytelling skills.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationgrowth marketingpipeline growthconversion optimizationperformance marketingSEOABMcampaign managementfunnel optimizationattribution models

Soft Skills

leadershipcommunicationcollaborationstrategic planningteam buildingproblem-solvingaccountabilitystorytellingtrust-buildingexecutive presence