Cision France

Field Marketing Manager

Cision France

full-time

Posted on:

Location Type: Remote

Location: Illinois • United States

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Salary

💰 $96,300 per year

About the role

  • Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments
  • Work closely with our NA sales team and forge strong communication and processes between teams.
  • Execute regional field marketing campaigns including trade shows, owned events, email campaigns, direct marketing, webinars, and other lead generation activities
  • Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
  • Plan and execute digital marketing strategy collaboratively with other parts of the marketing org
  • Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads.

Requirements

  • BA/BS degree, preferably in marketing, PR or business.
  • At least 3 years of marketing experience, preferably in B2B marketing including specific experience with event marketing, content marketing, multi-touch campaigns, demand generation, and multi-channel.
  • Experience with A/B testing, inbound and outbound marketing tactics.
  • Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads.
  • Deep understanding of how to manage and optimize the lead handoff from marketing to sales.
  • Demonstrated success working in a collaborative, cross-team capacity—both internally and externally.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationevent marketingcontent marketingmulti-touch campaignsA/B testinginbound marketingoutbound marketinglead generationmarketing conversion pathspipeline creation
Soft Skills
communicationcollaborationteamworkprocess managementfeedback solicitationadaptabilitystrategic planninganalytical thinkingcross-team collaborationrelationship building
Certifications
BA/BS degree in marketingBA/BS degree in PRBA/BS degree in business