SEO, GEO Content Strategist

Cisco

SEO/GEO Content Strategist shaping Cisco’s AI-search content practice for networking, security, and collaboration solutions. Driving organic visibility, technical discoverability, and authoritative content across buyer journeys.

Posted 8/10/2026full-timeRemote • Colorado, Illinois, North Carolina, Texas, Washington • 🇺🇸 United StatesSeniorLead💰 $120,200 - $152,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in GEO/SEO content strategy and execution, with a strong focus on E-E-A-T principles and the ability to leverage AI-assisted content optimization. Proficient in using enterprise SEO platforms and translating search insights into actionable recommendations for stakeholders.

Highest-signal resume keywords

GEO/AEO Content CreationContent Strategy DevelopmentEnterprise SEO PlatformsE-E-A-T Principles ApplicationLLM-Based Workflows

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategySEOKeyword ResearchContent OptimizationMeta RobotsCanonical TagsSchema MarkupAnalytical SkillsContent ProductionCompetitive Analysis

Soft Skills

CommunicationTrainingStakeholder InfluencePassion for AI

Tools & Technologies

BrightEdgeScreaming FrogProfoundAthenaHQScrunch AI

Industry Keywords

B2BTechnology EnvironmentContent RoadmapSearch TrendsTopical Authority

About the role

Key responsibilities & impact

Design and execute an enterprise-wide GEO/SEO content roadmap
Identify high-impact content creation and refresh opportunities aligned with Cisco’s business objectives
Write high-quality content and manage a pool of writers
Provide writer training and support to influence stakeholders across the organization
Use keyword research, audience data, and competitor analysis to develop search-first content plans mapped to buyer journeys
Build and manage an AI-assisted content optimization pipeline with the Operations & Intelligence team
Establish human-in-the-loop workflows to maintain accuracy, tone, and E-E-A-T standards
Inform dashboard development tracking rankings, impressions, AI mentions/citations, traffic, and conversion
Translate organic search insights into actionable recommendations for stakeholders and leadership
Analyze the competitive landscape and identify gaps in topical authority
Recommend content strategy pivots to maintain Cisco’s dominance in key technology domains
Check page-level elements including Meta Robots, Canonical tags, and Schema Markup
Partner with brand, integrated marketing, web marketing, and product marketing
Act as Cisco’s internal expert on how LLMs ingest and prioritize enterprise information

Requirements

What you’ll need

2 years of hands-on experience creating GEO/AEO content
8 years of experience in content strategy, SEO, or organic growth
Experience preferably within a complex B2B or technology environment
Deep understanding of E-E-A-T principles and their application to technology content
Proficiency with enterprise SEO platforms such as BrightEdge and Screaming Frog
Experience using GEO/AEO platforms such as Profound, AthenaHQ, or Scrunch AI
Strong analytical skills
Ability to communicate complex search trends to executive stakeholders
Passion for AI
Experience with LLM-based workflows for content production
Understanding of how bots crawl and extract content
Knowledge of Meta Robots, Canonical tags, and Schema Markup

Benefits

Comp & perks

Medical, dental and vision insurance
401(k) plan with a Cisco matching contribution
Paid parental leave
Short- and long-term disability coverage
Basic life insurance
Cisco restricted stock unit grants may be available
10 paid holidays per full calendar year
1 floating holiday for non-exempt employees
1 paid day off for employee’s birthday
Paid year-end holiday shutdown
4 paid days off for personal wellness
16 days of paid vacation time per full calendar year for non-exempt employees
Flexible vacation time off program with no defined limit for eligible exempt employees
80 hours of sick time off provided on hire date and each January 1st thereafter
Up to 80 hours of unused sick time carried forward
Additional paid time away for critical or emergency family issues
Optional 10 paid volunteer days per full calendar year
Annual bonuses may be available for non-sales roles
Sales employees may earn performance-based incentive pay