Global Customer Lifecycle Marketing Manager

Cisco

Customer lifecycle marketing manager designing global, multi-channel campaigns for Cisco’s secure connectivity and infrastructure solutions. Analyzing customer insights and optimizing journeys to drive loyalty and demand.

Posted 8/6/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $120,200 - $152,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Multi-Channel Global Marketing Campaign Development and Execution, with a strong focus on Customer Lifecycle Marketing and Omni-Channel Strategy. Proven ability to analyze customer data and performance metrics to optimize marketing efforts while leading cross-functional teams in a dynamic environment.

Highest-signal resume keywords

Multi-Channel Global Marketing Campaign DevelopmentCustomer Lifecycle MarketingMarketing Automation ToolsData Analysis and Performance MetricsCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Channel Campaign DevelopmentCustomer Data AnalysisLifecycle Campaign ImplementationPerformance Metrics OptimizationMarketing Project Management

Soft Skills

Exceptional CommunicationStakeholder ManagementConsensus BuildingDesign ThinkingCustomer Interviews

Tools & Technologies

Marketing Automation Tools

Industry Keywords

Integrated Marketing PlanningBrand LoyaltyDemand GenerationAgile Marketing TeamsEntrepreneurial Environment

About the role

Key responsibilities & impact

Serve as the primary strategic voice of the lifecycle organization within integrated marketing planning
Design and execute multi-channel campaigns guiding customers through their lifecycle journey
Align Campaign, Field, and Partner activities
Analyze customer data and campaign performance to refine strategies
Drive continuous improvement and optimization of marketing efforts
Collaborate with cross-functional teams to translate customer insights into audience-first campaigns
Enhance brand loyalty and drive demand
Lead development of repeatable, high-impact marketing processes
Ensure a seamless and consistent customer experience across digital and physical touchpoints

Requirements

What you’ll need

5+ years of experience in multi-channel global marketing campaign development and execution
7+ years of experience working within cross-functional, agile marketing teams
5+ years of proficiency using marketing automation tools for lifecycle campaign implementation and monitoring
4+ years of experience analyzing customer data and performance metrics to optimize campaign outcomes
4+ years of demonstrated experience managing marketing projects within a large-scale or global organization
Deep expertise in Customer Lifecycle Marketing and omni-channel strategy
Ability to lead cross-functionally within a highly matrixed and entrepreneurial environment
Strong experience using design thinking and customer interviews to inform marketing strategy
Exceptional communication and stakeholder management skills to build consensus across departments
Ability to synthesize complex data sets into actionable recommendations for leadership
Candidates must reside in the United States or EMEA
No relocation benefits are available

Benefits

Comp & perks

Medical, dental and vision insurance
401(k) plan with a Cisco matching contribution
Paid parental leave
Short- and long-term disability coverage
Basic life insurance
Cisco restricted stock unit grants may be available, vesting following continued employment
10 paid holidays per full calendar year
1 floating holiday for non-exempt employees
1 paid day off for employee’s birthday
Paid year-end holiday shutdown
4 paid days off for personal wellness
16 days of paid vacation time per full calendar year for non-exempt employees
Flexible vacation time off program with no defined limit for eligible exempt employees
80 hours of sick time off provided on hire date and each January 1st thereafter
Up to 80 hours of unused sick time carried forward
Additional paid time away for critical or emergency family issues
Optional 10 paid volunteer days per full calendar year
Annual bonuses for non-sales roles, subject to Cisco’s policies
Performance-based incentive pay for employees on sales plans
Opportunities to grow, experiment, and learn
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