Marketing Operations Manager – Marketo Engineering

Cisco

Marketing Operations Manager optimizing Marketo automation for Cisco’s secure digital infrastructure. Building scalable campaigns, integrations, governance, and data-driven workflows.

Posted 8/5/2026full-timeRemote • Texas • 🇺🇸 United StatesSeniorLead💰 $128,400 - $191,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Marketo administration, including campaign design, automation, and integration with CRM systems. Proven ability to enhance marketing automation processes and mentor teams on best practices in a B2B SaaS environment.

Highest-signal resume keywords

Marketo AdministrationMarketing AutomationEmail DeliverabilityProject ManagementIntegration with CRM Systems

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

MarketoEmail DeliverabilityLead Lifecycle ManagementSegmentationNurture ProgramsREST APIsSOAP APIsJavaScriptData AnalyticsCampaign Optimization

Soft Skills

Problem-SolvingCross-Functional CollaborationMentoringInfluencing Process Improvements

Tools & Technologies

OpenpriseSalesforceAGILESCRUM

Certifications & Qualifications

Marketo Certification

Industry Keywords

B2B SaaSHigh-Tech EnvironmentMarketing Automation Governance

Tech Stack

Tools & technologies

JavaScriptSOAP

About the role

Key responsibilities & impact

Serve as the primary Marketo administrator, ensuring platform performance, governance, and operational excellence
Build, maintain, and enhance scalable marketing automation programs and workflows
Partner with Marketing Strategy, Campaign Operations, Field Marketing, RevOps, Sales, Sales Operations, Data Analytics, and Data teams
Lead automation initiatives that increase efficiency, improve data quality, and enable measurable business outcomes
Administer Marketo, including database health, email deliverability, campaign operations, and platform monitoring
Configure, maintain, and troubleshoot integrations across Marketo and connected marketing technologies
Automate recurring marketing processes using tools such as Openprise
Establish governance standards, naming conventions, folder structures, documentation, and version control
Provide technical guidance and support for campaign execution, email templates, landing pages, forms, and related assets
Design, build, and optimize Marketo campaigns, engagement programs, lead nurturing, segmentation, scoring models, and lifecycle programs
Maintain scalable architecture supporting future business growth
Evaluate emerging marketing automation capabilities and recommend tools or enhancements
Train and mentor stakeholders on Marketo best practices and platform capabilities

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Computer Science, or a related discipline with 7+ years of relevant professional experience, or a Master's degree in a related discipline with 4+ years of relevant professional experience
Marketo Certification(s)
4+ years of experience with Marketo or comparable marketing automation platforms
3+ years' experience with email deliverability, lead lifecycle, scoring, segmentation, and nurture programs
Excellent project management skills and ability to manage multiple work streams under tight deadlines
Familiarity with AGILE/SCRUM process management methodologies
Prior experience in B2B SaaS or a high-tech environment
Ability to train and mentor teams on marketing automation best practices
Experience optimizing and scaling marketing automation systems in a growth environment
Experience integrating Marketo within a larger RevOps infrastructure
Experience managing integrations between marketing automation and CRM systems such as Salesforce and other data sources
Experience with REST/SOAP APIs, Webhooks, JavaScript, or similar technologies
Strong problem-solving skills for troubleshooting complex campaign logic and data flows
Strong cross-functional collaboration skills and ability to influence process improvements

Benefits

Comp & perks

Medical, dental and vision insurance
401(k) plan with Cisco matching contribution
Paid parental leave
Short- and long-term disability coverage
Basic life insurance
Potential Cisco restricted stock unit grants
10 paid holidays per full calendar year
1 floating holiday for non-exempt employees
1 paid day off for employee’s birthday
Paid year-end holiday shutdown
4 paid days off for personal wellness
16 days of paid vacation for non-exempt employees
Flexible vacation time off program for exempt employees with no defined limit, subject to availability and business limitations
80 hours of sick time off provided on hire and each January 1st
Up to 80 hours of unused sick time carried forward
Additional paid time away for critical or emergency family issues
Optional 10 paid volunteer days per full calendar year
Annual bonuses for non-sales roles, subject to Cisco policies