Marketing Operations Manager – Marketo Engineering

Cisco

Marketing Operations Manager optimizing Marketo automation for Cisco’s security and observability platform. Building scalable campaigns, integrations, governance, and data-driven workflows across marketing and RevOps.

Posted 8/4/2026full-timeRemote • Maine, Montana, North Dakota, Ohio, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $128,400 - $191,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Marketo administration, including campaign design, automation, and integration with CRM systems. Proven ability to enhance marketing processes, train teams, and drive efficiency in a B2B SaaS environment.

Highest-signal resume keywords

Marketo AdministrationEmail DeliverabilityCampaign OptimizationIntegration ManagementProject Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing AutomationLead NurturingSegmentationScoring ModelsREST/SOAP APIsJavaScriptOpenpriseData Quality ImprovementAgile/Scrum MethodologiesCampaign Logic Troubleshooting

Soft Skills

Cross-Functional CollaborationProcess ImprovementTraining and MentoringProblem-SolvingTime Management

Tools & Technologies

MarketoSalesforceCRM SystemsEmail TemplatesLanding PagesWebhooksMarketing Technology Architecture

Certifications & Qualifications

Marketo Certification

Industry Keywords

B2B SaaSHigh-Tech EnvironmentMarketing StrategyRevOpsCampaign Execution

Tech Stack

Tools & technologies

JavaScriptSOAP

About the role

Key responsibilities & impact

Serve as the primary Marketo administrator, ensuring platform performance, governance, and operational excellence
Build, maintain, and enhance scalable marketing automation programs and workflows
Administer Marketo database health, email deliverability, campaign operations, and platform monitoring
Configure, maintain, and troubleshoot integrations across Marketo and connected marketing technologies
Automate recurring marketing processes using tools such as Openprise
Establish governance standards, including naming conventions, folder structures, documentation, and version control
Partner with Marketing Strategy, Sales Operations, RevOps, and Data teams on reliable marketing processes and campaign execution
Provide technical guidance for campaign assets, including email templates, landing pages, and forms
Design, build, and optimize campaigns, engagement programs, lead nurturing, segmentation, scoring models, and lifecycle programs
Maintain scalable marketing technology architecture
Evaluate emerging marketing automation capabilities and recommend tools or enhancements
Train and mentor stakeholders on Marketo best practices and platform capabilities
Drive automation initiatives and continuous improvements that increase efficiency, improve data quality, and enable measurable business outcomes

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Computer Science, or a related discipline with 7+ years of relevant professional experience, or a Master's degree in a related discipline with 4+ years of relevant professional experience
Marketo certification(s)
4+ years of experience with Marketo or comparable marketing automation platforms
3+ years of experience with email deliverability, lead lifecycle, scoring, segmentation, and nurture programs
Excellent project management skills and ability to manage multiple work streams under tight deadlines
Familiarity with Agile/Scrum process management methodologies
Prior experience in B2B SaaS or a high-tech environment
Ability to train and mentor teams on marketing automation best practices
Experience optimizing and scaling marketing automation systems in a growth environment
Experience integrating Marketo within a larger RevOps infrastructure
Strong cross-functional collaboration and process-improvement skills
Experience managing integrations between marketing automation, CRM systems such as Salesforce, and other data sources
Experience with REST/SOAP APIs, webhooks, and JavaScript or similar technologies
Strong problem-solving skills for troubleshooting complex campaign logic and data flows

Benefits

Comp & perks

Medical, dental and vision insurance
401(k) plan with Cisco matching contribution
Paid parental leave
Short- and long-term disability coverage
Basic life insurance
Cisco restricted stock unit grants may be available
10 paid holidays per full calendar year
1 floating holiday for non-exempt employees
1 paid day off for employee’s birthday
Paid year-end holiday shutdown
4 paid days off for personal wellness
Paid vacation time for non-exempt employees
Flexible vacation time off program for exempt employees
80 hours of sick time off provided on hire date and each January 1st thereafter
Up to 80 hours of unused sick time carried forward
Additional paid time away for critical or emergency family issues
Optional 10 paid volunteer days per full calendar year
Annual bonuses may be available for non-sales roles
Incentive compensation for sales-plan employees