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Marketing and Communications Manager
Cirque du Soleil Entertainment GroupMarketing manager promoting Blue Man Group’s live entertainment through advertising, PR, social media, and partnerships. Driving audience awareness, occupancy, and ticket revenue in Las Vegas.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing advertising strategies, public relations, and marketing initiatives to enhance brand visibility and drive ticket sales. Proficient in collaborating with various stakeholders and utilizing social media trends to optimize marketing efforts.
Highest-signal resume keywords
Entertainment Marketing ExperiencePublic Relations ManagementSocial Media StrategyAdvertising Effectiveness AnalysisExperiential Marketing Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy ImplementationAdvertising ManagementMedia RelationsBudget DevelopmentAnalytical Skills
Soft Skills
Communication SkillsRelationship ManagementCollaboration
Tools & Technologies
Microsoft OfficeSocial Media Platforms
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Communications
Industry Keywords
Brand PartnershipsPromotionsTicket SalesMarketing Materials ProductionVendor Management
About the role
Key responsibilities & impact- Implement strategy and manage communications for the show’s advertising plan and promotions
- Manage brand and graphic standards for show collateral, including production/graphic issues, press checks and vendor remediation
- Manage creation, production and implementation of marketing materials across print, signage, radio, TV, digital and outdoor advertising
- Monitor advertising effectiveness, establish metrics where possible, and recommend revisions
- Plan and conduct public relations and media relations activities, including media requests, press releases, press kits, b-rolls and artist bios
- Collaborate with RSD PR and PR agencies on initiatives and pitches
- Coordinate public and media relations activities on- and off-site while accompanying artists and staff
- Facilitate communication with show teams, performers and media
- Oversee marketing agencies, third-party contractors, production partners and support teams for experiential marketing initiatives
- Manage expectations of partners, senior management and internal departments through clear communication
- Implement brand partnerships to cross-promote and expand brand awareness
- Lead regular partner strategy meetings covering advertising, media planning, production, market research, PR and promotions
- Manage development of annual media budgets with partners, agencies and vendors
- Implement, track and optimize in-market initiatives to drive day-of ticket sales
- Identify innovative marketing activities, vendors and partners to increase show visibility and sales
- Oversee PR firm pitching to media outlets in local and key U.S. feeder markets and national broadcast television
- Handle press, VIP and celebrity/influencer ticket requests and on-site logistics
- Act as company spokesperson at public events and business gatherings
- Research social media best practices and assist with developing social media content
- Complete other duties assigned by the Director of Global Marketing & Communications
Requirements
What you’ll need- Bachelor’s degree in Marketing and/or Communications
- At least four years of previous experience in Entertainment Marketing, Advertising or working with an agency
- Working knowledge of Microsoft Office software, including Excel, Word and Outlook
- Previous experience working with or knowledge of Experiential Marketing
- Extensive knowledge of social media trends and platforms, including YouTube, Facebook, Twitter, Instagram, TikTok and LinkedIn
- Analytical skills
- Ability to maintain solid internal and external business relationships
- Proven success driving ticket sales and revenue is preferred
- Fluent in English, written and spoken
Benefits
Comp & perks- Equal opportunity employer
- Participation in marketing, communications, experiential marketing and public events within a global entertainment company