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Senior Analyst, Conversion Rate Optimization, CRO
Cirque du Soleil Entertainment GroupFOH Revenue & Merchandise Manager optimizing sales through strategic pricing at Cirque du Soleil's live events. Collaborating across teams to enhance customer experiences and drive merchandise sales.
Tech Stack
Tools & technologiesFlux
About the role
Key responsibilities & impact- Develops and implements dynamic pricing strategies across all merchandise and FOH categories, adjusting for attendance, market fluctuations, and demand.
- Analyzes regular sales data to identify revenue opportunities, margin expansion, and inventory optimization.
- Establishes and maintains KPIs dashboards (revenue per person, sell-through rate, conversion, gross margin, etc.) to support data-driven decision-making.
- Collaborates with product development and merchandising planning teams to define product assortments aligned with the show's intellectual property, audience demographics, and market behavior.
- Aligns in-store presentation, pricing, and promotional strategies with the overall brand narrative and revenue objectives.
- Partners with product development to assess cost of goods sold (COGS) and market benchmarks to inform pricing decisions, ensure sustainable margins, and identify product value optimization opportunities.
- Oversees stock rotation, replenishment, and end-of-life management to minimize inventory write-downs and support revenue recovery initiatives.
- Works with site managers and guest experience leads to balance staffing models, attendance patterns, and guest flow for optimal sales conversion.
- Coordinates A/B tests for pricing scenarios, promotions, and product bundling to identify the most effective revenue levers.
- Implements and maintains price elasticity models to inform data-driven decisions for new product launches and market-specific price adjustments.
- Collaborates with digital and finance teams to build automated tools that enable real-time price optimization and revenue forecasting.
- Partners with warehouse operations to ensure timely deliveries and product availability across global sites.
- Represents FOH Revenue & Merchandise at business reviews and strategic planning sessions, presenting actionable insights and recommendations.
- Leads and empowers FOH retail teams and support staff, fostering accountability and performance.
- Works cross-functionally with product development, branding, warehouse, and logistics teams to ensure a consistent customer experience and brand presentation.
Requirements
What you’ll need- Bachelor's degree in business, retail management, finance, or a related field.
- 5–7 years of experience in retail operations, revenue management, finance, or merchandising, preferably in entertainment, live events, or hospitality.
- Proven success implementing dynamic pricing models and revenue optimization strategies.
- Strong analytical and financial skills; advanced proficiency in Excel, Power BI, or similar reporting tools.
- Excellent leadership, communication, and cross-functional collaboration skills.
Benefits
Comp & perks- An inclusive workplace culture grounded in team experience;
- Access to a private desk on days you visit the Montreal studio—a stimulating environment to channel your creativity;
- Career growth through high-quality projects to advance your career, plus tailored support aligned with your professional ambitions;
- Group insurance, a retirement savings plan, and other benefits we would be happy to outline to you;
- A culture focused on developing equitable practices and community-building events.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
dynamic pricing strategiesrevenue optimizationKPI dashboardsA/B testingprice elasticity modelsinventory optimizationcost of goods sold (COGS)data analysisfinancial analysisproduct bundling
Soft Skills
leadershipcommunicationcross-functional collaborationaccountabilityperformance managementanalytical skillsdecision-makingteam empowermentstrategic planningguest experience management