Cirque du Soleil Entertainment Group

Director of Marketing – Resident Shows

Cirque du Soleil Entertainment Group

full-time

Posted on:

Origin:  • 🇺🇸 United States • Hawaii

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Salary

💰 $53,000 - $58,000 per year

Job Level

Lead

About the role

  • Ensure financial targets, critical KPI’s and EBITDA goals are achieved by managing a multi-million-dollar budget with corresponding functional leaders (Sales, Marketing, Personnel, Artistic, Technical).
  • Lead budget planning, forecasting, and reforecasting processes in collaboration with Finance, Revenue Management, and functional leaders.
  • Monitor and manage expenses across show production, marketing, sales, and operations; maintain contracts, partnerships, royalties, insurance, and legal obligations.
  • Develop and execute integrated marketing strategies across advertising, promotions, digital, social media, and content channels to drive brand awareness, engagement, and revenue growth.
  • Oversee PR, media outreach, and influencer strategies to maximize visibility.
  • Analyze market trends, customer insights, and competitor activity to inform strategy and optimize ROI.
  • Build and maintain strategic partnerships, sponsorships, and community relationships.
  • Collaborate with Sales, Operations, Guest Services, and Communications to ensure cohesive messaging and aligned promotional strategies; develop annual show performance schedule.
  • Track sales patterns daily and implement quick-turn strategies to address trends and maximize results; oversee ticket sales performance and adjust promotional levers to meet revenue and occupancy targets.
  • Partner with front-of-house, box office, and facility operations to optimize guest experience and revenue opportunities.
  • Lead team meetings across Outrigger management, local management, sales & marketing, and Cirque company management; maintain strong communication with Artistic and Technical teams to ensure nightly delivery quality.
  • Cultivate relationships with industry partners, sales leaders, and community stakeholders.
  • Lead, mentor, and develop team members to foster creativity and professional growth.
  • Ensure Cirque’s vision, values, and policies are communicated and supported across the show; partner with Talent team on work environment and conflict resolution.
  • Provide clear, honest, and transparent communication with direct reports, peers, and partners at all levels; complete other job-related duties as assigned.

Requirements

  • At least ten years of previous work experience in entertainment, including marketing, sales, and revenue experience.
  • Bachelor’s Degree in a related field; master’s in business administration in a related field is an asset.
  • In-Market knowledge (Hawai’i).
  • Previous Project Management experience and proven success developing plans to accomplish objectives.
  • Ability to anticipate problems and take action to prevent them or minimize their impact.
  • Accountability to take responsibility for decisions, actions, and results.
  • Curiosity and initiative to stay up to date on knowledge specific to the field.
  • Exceptional track record of following through on commitments made to internal and external customers.
  • Fluent in English, both written and spoken; Japanese and/or French is an asset.
  • Verification of the right to work in the United States (completion of Form I-9 and acceptable documentation).
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