Director, Growth Marketing

Circle Medical

Director of Growth Marketing at Circle Medical, focused on making high-quality healthcare accessible through innovative marketing strategies. Leading consumer marketing across various channels and collaborating with cross-functional teams.

Posted 6/6/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $130,000 - $207,000 per yearWebsite

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Hard Skills

consumer marketing strategypaid advertising strategycampaign monitoringperformance metrics analysisdata insights

Soft Skills

team leadershipcollaborationcommunicationbrand voice management

Tools & Technologies

email marketingSMS marketingweb marketingsocial media marketingpaid channels

Industry Keywords

insurance-based healthcare modelsRCMpayer marketingmeasurement-based careoutcomes marketingclinical quality reportingHIPAA compliancehealthcare advertising restrictions

About the role

Key responsibilities & impact

Lead and manage the team responsible for Circle Medical's consumer marketing strategy across email, SMS/phone-based outreach, web, social, and paid channels.
Develop and execute a comprehensive consumer paid advertising strategy.
Partner with Analytics on building monitoring and tracking mechanisms for continuous campaign refinement to maximize ROI.
Ensure a seamless, consistent, and cohesive patient experience.
Maintain brand voice that is warm, clear, and trustworthy.
Collaborate on the quarterly experimentation roadmap and deployment of various experiments.
Analyze performance metrics and derive actionable insights from data.

Requirements

What you’ll need

Familiarity with insurance-based healthcare models, RCM, or payer marketing
Experience with measurement-based care, outcomes marketing, or clinical quality reporting
Comfort with HIPAA-compliant marketing practices and healthcare advertising restrictions
Familiar with insurance plans and RCM

Benefits

Comp & perks

Flexible vacation, sick leave, and 12 statutory holidays.
Medical, Dental, Vision, Disability, and Life insurance.
Mental health programs and an Employee Assistance Program (EAP).
RRSP/401(k) program with company match.
Annual reimbursement for eligible training and professional programs.