Senior Product Manager, Patient Acquisition – Growth

Circle Medical

Senior Product Manager responsible for optimizing patient acquisition and conversion at Circle Medical. Driving web performance, SEO strategy, and new patient channels for a virtual-first healthcare provider.

Posted 5/14/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $148,000 - $195,000 per yearWebsite

About the role

Key responsibilities & impact

Web & Landing Page Performance: Own the roadmap for circlemedical.com and all patient-facing landing pages, with a relentless focus on conversion, trust-building, and organic/AI search performance.
Booking Flow Conversion Optimization: Own conversion rate optimization across the full patient booking funnel, from landing page through completed appointment booking.
New Growth Bets (New Areas of Care & Channels): Collaborate closely with our clinical, compliance, and marketing teams to launch new areas of care.
Data-Driven Prioritization & Measurement: Define and own product acquisition metrics.
Stakeholder Management & Cross-Functional Leadership: Be a trusted thought partner to engineering, maintaining healthy scope and clear prioritization.
Cross-Platform Execution Across Web and Back-end: Lead product development across a broad engineering surface: natively build landing pages, our web booking flow, and back-end integrations services.

Requirements

What you’ll need

5+ years of product management experience, with a meaningful focus on growth or conversion optimization in a consumer-facing digital product
Demonstrated expertise in SEO strategy and web performance, including content architecture, and a working knowledge of how generative AI search is reshaping discovery.
Strong experimentation chops: experience running a structured A/B testing program and a track record of using experiments to drive measurable funnel improvements.
Startup scrappiness and comfort in fast-moving environments: you can navigate ambiguity, move quickly, and build playbooks from scratch.
Proven ability to work across web and engineering teams to ship high-quality, performant web experiences at pace.
Excellent communication skills with the ability to influence without authority across clinical, marketing, and technical stakeholders.
A track record of owning outcomes, not just outputs: you measure yourself by new patients reached and booked, not features shipped.
Hands-on experience with qualitative and quantitative user research.
Experience launching new products or service lines from zero.
AI familiarity and a builder mindset: comfortable using tools like Cursor and Claude Code to answer questions, prototype, and accelerate execution.

Benefits

Comp & perks

Paid Time Off: Flexible vacation, sick leave, and 12 statutory holidays.
Health & Insurance: Medical, Dental, Vision, Disability, and Life insurance.
Wellness: Mental health programs and an Employee Assistance Program (EAP).
Retirement: RRSP/401(k) program with company match.
Development: Annual reimbursement for eligible training and professional programs.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementconversion optimizationSEO strategyA/B testinguser researchweb performancecontent architectureback-end integrationsdata-driven prioritizationgrowth strategy

Soft Skills

stakeholder managementcross-functional leadershipcommunication skillsinfluence without authorityadaptabilityproblem-solvingteam collaborationstrategic thinkingownership of outcomesfast-paced environment navigation