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Senior Manager II – F&B Global Media & Measurement Solutions, Client Sales & Insights
CircanaSr Manager II leading media measurement and audience activation for major CPG companies. Creating strategies to enhance ad spend return and drive sales lift for strategic clients.
About the role
Key responsibilities & impact- Help define Circana’s overall approach and focus on the work with its strategic clients in the CPG vertical
- Lead client third-party media measurement and audience activation for major CPG companies
- Create strategies and programs to help large CPG advertisers increase their return on ad spend, sales lift, and other KPIs
- Partner across key functions within Agency buyer and planner communities and ad network partners
- Ensure our clients receive the highest level of sales and operational customer service
- Leverage existing and innovative approaches to address evolving digital media challenges
- Build and maintain strong working knowledge of current trends in the Marketing, Customer Relationship Marketing, Online Marketing, Market Research and CPG Industry
- Present to internal and external c-suite and senior leadership results of business drivers
- Facilitate product development through links to Circana’s commercialization partners
- Serve as a thought leader in the media analytics space
Requirements
What you’ll need- 2-4+ years of experience including deep domain knowledge of digital media applied to multiple domains inclusive of CPG and Retail
- Account Management experience with an agency - Digital Media Solutions research supplier
- Strategically oriented Ad Sales- Sales within an Ad Network or Tech Platform
- Media Planning with a digital media focus
- Strong sales skills inclusive of disciplined pipeline management
- Excellent executive poise and presence
- An entrepreneurial spirit able to evangelize new initiatives internally and externally
- Ability to tie solutions to critical client issues
- Experience managing multiple projects simultaneously
Benefits
Comp & perks- Comprehensive package of benefits including paid time off
- Medical/dental/vision insurance
- 401(k) to eligible employees
- Bonus pay
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital mediamedia measurementaudience activationad spend optimizationsales lift analysismedia planningpipeline managementproject management
Soft Skills
strategic thinkingsales skillsexecutive presenceentrepreneurial spiritclient relationship managementcommunication skillsleadershipproblem-solving