Marketing Mix Director

Circana

Marketing Mix Program & Solution Director managing global Marketing Mix programs. Partnering with clients and product teams to enhance Marketing Mix solutions at Circana.

Posted 5/27/2026full-timeRemote • 🇪🇺 Anywhere in EuropeLeadWebsite

About the role

Key responsibilities & impact

Manage regional and global Marketing Mix programs (multi-country Marketing Mix client)
Partner with clients to design and implement tailored delivery processes, governance frameworks, and reporting during program setup and ongoing maturity
Leading the design of best practices within Circana Delivery teams to support the standardization of deliverables globally
Accountable for ensuring consistency across all projects and adherence to client program guidelines
Provides guidance on complex or non-standard scopes
Serves as the Solution Delivery escalation point, managing conflict resolution when required
Support and participate in the local teams critical client presentations
Closely collaborate with Circana’s commercial counterpart (commercial client Mix lead)
Identifies major risks and recommends mitigation strategies
Represents Solution Delivery in regional and global and complex Marketing Mix pitches
Recommends approaches to RPF’s technical questions
Support pricing structure (understand cost structures)
Translates technical Marketing Mix concepts for both expert and non-expert audiences
Liaises with commercial and Product (and data Science) to foster continuous improvement of deliverables for the Marketing Mix solutions and programs in a scalable manner
Identifies Marketing Mix capability gaps from the client perspective and recommends solutions, including driving new feature design and enhancements
Defines and proposes UAT criteria for newly developed features
Collaborates across Solutions Delivery teams to standardize processes and deliverables
Proposes and drives automation initiatives and the development of new deliverables
Proactively identifies opportunities to scale delivery and improve efficiency
Lead Proof of Concept Marketing Mix projects (e.g., new industries, new data, new approaches, etc.)
May need to perform or coordinate Meta analyses to develop regional/global learnings

Requirements

What you’ll need

Experienced Marketing Mix professional with 10+ years of proven expertise
Master’s degree in Business Analytics, Economics, Marketing, or a related Science field
Fluency in verbal and written English
Strong client-facing communication and presentation skills
Demonstrates comprehensive knowledge (technical and insights related) of Marketing Mix with a problem-solving mindset
Assume direct project management of high visibility/complexity projects on an as-needed basis
Self-motivated with a collaborative mindset and strong team orientation

Benefits

Comp & perks

Inclusive culture
Continuous learning and growth
Flexible work arrangements
Celebrating victories both big and small

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing MixProject ManagementData AnalysisUAT Criteria DefinitionAutomation InitiativesProof of Concept DevelopmentRisk IdentificationCost Structure UnderstandingFeature DesignGovernance Frameworks

Soft Skills

Client-facing CommunicationPresentation SkillsProblem-solving MindsetCollaborationTeam OrientationConflict ResolutionGuidance on Complex ScopesProactive Identification of OpportunitiesAdaptabilityLeadership

Certifications

Master’s Degree in Business AnalyticsMaster’s Degree in EconomicsMaster’s Degree in Marketing