Senior Manager, Product Marketing – Analytics

Circana

Senior Manager, Product Marketing responsible for analytics solutions and collaboration with various teams at Circana. Focusing on client needs and financial goals in a remote role.

Posted 5/16/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $90,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Responsible to support the Analytics solutions
Collaborate with a number of different teams including Product, Technology, Sales, Training, and Corporate Marketing
Shape the narrative and successfully launch and sustain the solutions
Work closely with other associates in Product Marketing to improve the overall effectiveness of the team
Have a strong voice with the opportunity to influence various stakeholders across the organization
Ensure the products that we bring to market uniquely address our clients’ needs while achieving the firm’s financial goals
Report to the Sr. Director of Product Marketing for Media, Innovation, and Analytics
Leverage deep understanding of retail and analytics to strategically position solutions in market
Develop a deep understanding of the market, competitors and challenges and goals of buyers
Align with Product and Sales teams on unique value propositions of our products
Oversee the development of competitive claims and develop narratives that resonate with buyers
Collaborate with global Product and Marketing teams to ensure consistent positioning and messaging

Requirements

What you’ll need

3+ years’ experience in CPG and Retail
3+ years Product Marketing or Marketing experience
BA or BS degree
Proven content writing and project coordination skills are mandatory
Strong communication, design, creative, analytic and process skills
Excellent organization skills and a propensity to meet deadlines with high quality results
Adaptable and able to manage multiple tasks across a variety of responsibilities
Self-starter with an ability to achieve objectives with minimal supervision
Strong, goal-oriented team player, capable of managing projects requiring input from multiple different teams
Ability to think strategically and creatively and then execute
A positive attitude and be collaborative, passionate, curious, creative, independent, thoughtful and proactive.

Benefits

Comp & perks

Paid time off
Medical/dental/vision insurance
401(k) to eligible employees
Bonus pay

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content writingproject coordinationproduct marketingmarketing

Soft Skills

strong communicationdesign skillscreative skillsanalytical skillsorganizational skillsadaptabilityself-startergoal-orientedcollaborativeproactive

Certifications

BA degreeBS degree