Senior Director, Brand & Activation – Media

Circana

Senior Director overseeing marketing campaigns at Circana, leading Media business narrative and brand activation strategies. Fostering inclusivity and driving measurable commercial impact in innovative environment.

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $125,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Lead go-to-market marketing activation for priority solutions
Own end-to-end development and execution of full-funnel marketing journeys
Build and scale evergreen marketing campaigns
Lead strategy for industry events and key market moments
Adapt and scale marketing content across regions, industries, and audiences
Partner with Commercial teams to align marketing activation strategy
Partner with Marketing Ops and Digital teams to track and optimize campaign performance

Requirements

What you’ll need

10+ years of marketing experience
5+ years in digital marketing or demand generation
Experience in media (agency, publisher, brand, or platform)
Familiarity with Google Ads or Google Marketing Platform
BA or BS degree required; Masters preferred
Proven content writing skills and strong mastery of AI tools for marketing and content development

Benefits

Comp & perks

Paid time off
Medical/dental/vision insurance
401(k)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingdemand generationcontent writingcampaign performance optimizationmarketing strategyfull-funnel marketingevergreen marketing campaigns

Soft Skills

leadershipstrategic thinkingcollaborationadaptability