Circana

Senior Manager, Brand & Activation Marketing

Circana

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $68,000 - $95,000 per year

Job Level

Senior

About the role

  • Lead brand and activation execution for a set of products within the Measure Demand portfolio.
  • Deliver integrated programs that translate portfolio strategy into scalable, market ready activation.
  • Support the development and execution of annual marketing strategies.
  • Work in close partnership with the Measure Portfolio Lead and Product Marketing to ensure alignment across industries, audiences, and geographies.
  • Help scale brand and activation outputs, oversee marketing content and enablement resources, and support consistency across Circana’s global brand assets.
  • Drive continuous improvement in processes, methodologies, and tools to enhance efficiency and effectiveness.

Requirements

  • 6+ years of strategic marketing and communications experience in a B2B environment.
  • Successful track record delivering marketing programs that meet or exceed business goals.
  • Excellent presentation, relationship building and communication skills.
  • Expertise across diverse marketing channels and platforms.
  • Positive, energetic "can-do" attitude with a bias towards action and willingness to both ask for and generously give help to colleagues.
  • Must work effectively with colleagues across the organization regardless of level or role.
  • Requires a willingness to be flexible and comfortable with sometimes rapidly shifting priorities and demands.
  • In-depth knowledge of the CPG/Retail/GM landscape a strong plus.
Benefits
  • Paid time off
  • Medical/dental/vision insurance
  • 401(k)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic marketingcommunicationsmarketing programsbrand activationmarketing strategiescontent developmentprocess improvementmethodologiesmarketing channelsB2B marketing
Soft Skills
presentation skillsrelationship buildingcommunication skillspositive attitudecollaborationflexibilityadaptabilityproblem-solvingteamworkleadership