Circana

Vice President, Demand Generation

Circana

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $175,000 - $215,000 per year

Job Level

Lead

About the role

  • Develop and execute a comprehensive omnichannel demand gen programs to support specific products in market, to drive MQLs and revenue on a global scale.
  • Build scalable programs across paid and organic acquisition, inbound marketing, ABM, events, partnerships and lifecycle marketing.
  • Optimize lead flow across the full funnel.
  • Leverage knowledge of core paid, earned, and owned platforms (e.g. Demandbase, Google, Wix, Hubspot, etc.) to drive integrated reporting, insights and growth.
  • Manage and scale digital campaign execution across paid search, paid social, display, organic, content syndication, and retargeting.
  • Lead optimization efforts across SEO, GEO and AEO and adjusting as both web crawlers and AI bots adjust factors for findability.
  • Create a process for measuring and improving conversion rates across all channels.
  • Own budget allocation and performance tracking across all channels.
  • Implement and optimize Account-Based Marketing (ABM) strategies for target accounts.
  • Own funnel reporting and insights and ensure tight alignment between marketing programs and sales pipeline goals.
  • Design and optimize customer growth marketing programs including lead nurturing, to drive upsell/cross-sell campaigns, and retention campaigns throughout the customer lifecycle.
  • Collaborate with Brand Activation to deliver compelling messaging in market and with Product Marketing to align messaging across the funnel.
  • Coach, mentor and lead a high-performing global team across paid, earned and owned media.
  • Foster a culture of performance experimentation, data-driven decision making, and continuous optimization.
  • Build and maintain relationships with key stakeholders and align on growth strategies and business objectives.
  • Manage agency and vendor relationships as needed.

Requirements

  • 15+ years of experience in demand generation roles across paid, earned and/or owned media
  • 5+ years managing demand gen team of experts
  • Proven track record of leveraging demand gen programs to drive growth and building scalable programs
  • Deep expertise in paid media, inbound marketing, marketing automation, and ABM
  • Strong analytical skills and experience with attribution and marketing analytics
  • Experience managing multi-million-dollar marketing budgets
  • Exceptional cross-functional leadership and communication skills
Benefits
  • paid time off
  • medical/dental/vision insurance
  • 401(k)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationaccount-based marketingSEOGEOAEOmarketing automationattributionmarketing analyticsconversion rate optimizationdigital campaign execution
Soft Skills
cross-functional leadershipcommunicationcoachingmentoringdata-driven decision makingperformance experimentationrelationship buildingteam leadershipcollaborationstrategic alignment