Senior Manager, Product Marketing

CIRA - Italian Aerospace Research Centre

Senior Product Marketing Manager leading go-to-market for CIRA’s cybersecurity and registry products. Managing product marketers, launches, sales enablement, budgets, and campaign optimization.

Posted 8/5/2026full-timeOttawa • 🇨🇦 CanadaSenior💰 CA$120,000 - CA$135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in go-to-market strategy, product positioning, and messaging for cybersecurity services. Proven ability to lead teams, manage cross-functional initiatives, and optimize marketing performance through data-driven insights.

Highest-signal resume keywords

Go-To-Market StrategyProduct PositioningTeam LeadershipB2B MarketingMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingContent StrategySales Collateral DevelopmentProject ManagementBudget ManagementCompetitive AnalysisKPI ReportingLong-Form WritingShort-Form WritingBuyer Persona Development

Soft Skills

CoachingCommunicationCollaborationSpokesperson SkillsCustomer Understanding

Tools & Technologies

HubSpotSalesforce

Industry Keywords

SaaSCybersecurityNetworkingDomain RegistryB2B Marketing

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own the go-to-market strategy for CIRA Cybersecurity Services and Hello Registry, including positioning, messaging, and value propositions
Lead and develop a small team of product marketers across two portfolios
Plan and lead cross-functional launches for products, features, and campaigns
Coordinate implementation across product, sales, and communications teams
Understand customer needs, competitive landscape, and buyer personas
Build and manage content strategy aligned with demand generation, thought leadership, and sales objectives
Develop sales collateral, competitive battlecards, demos, and training
Manage portfolio budgets and agency relationships
Report on program performance against KPIs
Represent CIRA at trade shows, conferences, and webinars as a spokesperson and subject matter expert
Measure and optimize campaign and messaging impact based on results

Requirements

What you’ll need

7+ years of progressive marketing experience, with the majority in product marketing
Experience owning product positioning, messaging, and go-to-market strategy
Proven experience leading, coaching, and developing teams
B2B/enterprise marketing experience
SaaS experience in security, networking, or domain/registry industries is a strong asset
Ability to manage product marketing for multiple product lines or business units simultaneously
Strong long-form and short-form writing skills
Comfort serving as an external spokesperson for technical products
Project and budget management experience on complex, cross-functional initiatives
Hands-on experience with marketing automation tools such as HubSpot
Experience with CRM systems such as Salesforce
Post-secondary education in Marketing, Business, Commerce, or a related field
French and English bilingualism is an asset

Benefits

Comp & perks

Blend of remote and IRL in-office work
Regular events and social activities
Collaborative, inclusive and accessible work environment
Accommodations available upon request throughout the recruitment, assessment and selection process