Product Marketing Manager

Cira Apps Canada

Product Marketing Manager at Cira Apps, turning product into compelling messaging and go-to-market execution. Leading marketing strategies for product launches and creating impactful assets.

Posted 6/5/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $85,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Develop clear, differentiated messaging that translates product capabilities into business value
Own go-to-market strategy and execution for product and platform launches
Create high-impact assets (sales decks, demo scripts, blogs, and social content)
Build enablement materials like one-pagers, battlecards, and objection guides
Partner closely with Product and Demand Gen to align messaging and campaigns
Conduct customer interviews, competitive research, and win/loss analysis
Continuously refine messaging based on data, feedback, and performance

Requirements

What you’ll need

3–5 years of product marketing experience in B2B SaaS
Proven experience launching a product or major feature to market
Strong writing and storytelling skills (this role is content-heavy)
Experience creating product messaging, GTM assets, and sales enablement materials
Portfolio required (must include examples of a product you’ve taken to market)
Self-starter who thrives in an autonomous, remote environment
Ability to take ownership and execute without direction.

Benefits

Comp & perks

Competitive compensation
Comprehensive health benefits
401(k) matching
Unlimited PTO
Remote-first culture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategysales enablementcontent creationcompetitive researchwin/loss analysismessaging developmentB2B SaaSportfolio development

Soft Skills

strong writing skillsstorytelling skillsself-starterautonomous workownershipexecution without direction