PPC and Performance Media Specialist
Cira Apps Canada
full-time
Posted on:
Location Type: Remote
Location: Remote • Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $50,000 - $60,000 per year
Job Level
Mid-LevelSenior
About the role
- Own and optimize paid media campaigns across Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, and Reddit Ads
- Develop full-funnel performance media strategies that align with CiraSync’s growth goals and partner-focused GTM motion
- Conduct deep keyword research, audience segmentation, and competitive analysis to fuel campaign success
- Drive continuous improvement through A/B testing, bid strategy refinement, and conversion tracking
- Collaborate cross-functionally with content, product, and analytics teams to align messaging and targeting
- Build and present performance dashboards using tools like Looker Studio, Power BI, Supermetrics, and GA4
- Manage budgets, pacing, and reporting with precision and transparency
- Stay ahead of platform updates, algorithm changes, and emerging trends in B2B SaaS advertising.
Requirements
- 4–6 years of hands-on experience managing PPC and paid media campaigns, ideally in SaaS or B2B tech
- Proven success scaling paid search and paid social campaigns across multiple platforms
- Deep expertise in Google Ads, LinkedIn Ads, and Microsoft Ads — with bonus points for Reddit and Meta
- Strong grasp of conversion tracking setups (GTM, GA4, pixels) and campaign optimization principles
- Experience with Microsoft Suite tools and enterprise-level campaign reporting
- Active certifications in Google Ads and Google Analytics/GA4
- Excellent communication skills — you can simplify complex data and tell compelling stories with performance insights.
Benefits
- Health insurance
- Flexible working hours
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
PPC managementpaid media campaignskeyword researchaudience segmentationcompetitive analysisA/B testingbid strategy refinementconversion trackingcampaign optimizationperformance media strategies
Soft skills
communication skillscollaborationstorytellingdata simplification
Certifications
Google Ads certificationGoogle Analytics certification