Director, Streaming – Fandom Marketing

Cineverse

Director of Streaming & Fandom Marketing leading Cineverse's marketing strategy across DTC brands and channels. Overseeing GTM planning for titles and managing relationships with partners.

Posted 4/17/2026full-timeRemote • California, New York • 🇺🇸 United StatesLead💰 $130,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Lead marketing strategy and execution for 8 O&O DTC brands and various channels
Directly own and lead GTM planning for 100+ annual titles for streaming releases
Manage daily workload distribution, QA processes, and performance standards
Build structured onboarding programs and hands-on coaching to elevate talent
Serve as the primary marketing lead for 70+ platform partners

Requirements

What you’ll need

15+ years of experience in marketing
Deep expertise in streaming, digital media, and entertainment
Proven track record leading growth across owned and partner streaming platforms
Experience managing and developing global teams
Strong understanding of lifecycle marketing, platform merchandising, ASO, CRM, performance marketing, and owned media
Exceptional communication and executive-level presentation skills
Strong analytical mindset with experience in attribution, forecasting, and ROI optimization
Experience leading GTM planning for high-volume content pipelines
MBA or bachelor's degree in business, marketing, advertising or communications

Benefits

Comp & perks

Health insurance
Retirement plans
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingplatform merchandisingASOCRMperformance marketingattributionforecastingROI optimizationGTM planningdigital media

Soft Skills

communicationexecutive-level presentationanalytical mindsetteam managementcoachingworkload distributionQA processesperformance standardstalent developmentstrategic leadership

Certifications

MBAbachelor's degree in businessbachelor's degree in marketingbachelor's degree in advertisingbachelor's degree in communications