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Cinemark

Growth Marketing Coordinator – Performance

Cinemark

Coordenador de Growth Marketing gerindo conversão, CAC e mídia paga para a Cinemark. Otimizando campanhas digitais e métricas de varejo em tempo real.

Posted 8/19/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Growth Marketing and Performance, with a strong focus on managing media campaigns and optimizing Customer Acquisition Cost (CAC). Proficient in data-driven decision-making and aligning priorities across creative, media, programming, and product teams.

Highest-signal resume keywords
Meta Ads ManagementGoogle Ads ManagementTikTok Ads ManagementGoogle Analytics ProficiencyRetail Sales Metrics Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Customer Acquisition Cost OptimizationConversion Rate OptimizationDynamic RetargetingSales Volume AnalysisAverage Ticket AnalysisCost Per Acquisition AnalysisReturn On Ad Spend Analysis
Soft Skills
Quick ThinkingResilienceInitiativeAdaptabilityCollaboration
Certifications & Qualifications
Paid Media CertificationGoogle Analytics CertificationGrowth/CRO Methodologies Certification
Industry Keywords
Growth MarketingPerformance MarketingMedia CampaignsPop Culture MarketingRetail Marketing

About the role

Key responsibilities & impact
  • Work on the conversion front line with a focus on Growth Marketing & Performance for Cinemark.
  • Manage media campaigns focused on short-term conversion.
  • Strictly control Customer Acquisition Cost (CAC) and optimize campaigns in real time.
  • Make data-driven decisions under time pressure and adapt plans during execution.
  • Use Meta Ads, Google Ads and TikTok Ads with a focus on conversion and dynamic retargeting.
  • Monitor retail sales metrics, including sales volume, average ticket (AOV), CVR, CPA and ROAS.
  • Turn pop culture moments or the programming line-up into immediate commercial/promotional opportunities.
  • Align priorities across creative, media, programming and product teams.

Requirements

What you’ll need
  • Strong command of media platforms (Meta Ads, Google Ads, TikTok Ads) with a focus on conversion and dynamic retargeting.
  • Proficiency in analytics tools (Google Analytics) and tracking retail sales metrics (sales volume, average ticket/AOV, CVR, CPA, ROAS).
  • Degree in Marketing, Advertising, Business Administration, Production Engineering, Social Communication or related fields.
  • Hands-on and resilient profile: comfortable with intensive routines, weekly targets and short deadlines typical of retail.
  • Initiative and commercial vision: quick thinking to turn any pop culture movement or line-up into an immediate commercial/promotional opportunity.
  • Ability to quickly align priorities among creative, media, programming and product teams.
  • Certifications in Paid Media, Google Analytics or Growth/CRO methodologies are a plus but not required.

Benefits

Comp & perks
  • Health insurance.
  • Dental plan.
  • Life insurance.
  • Transport allowance or parking.
  • Meal allowance.
  • Bonus.
  • Cinema membership.