Own and evolve Cin7’s product marketing strategy to support pipeline growth, win rates, and revenue outcomes.
Lead positioning and messaging that clearly differentiates Cin7 and drives demand and conversion.
Drive go-to-market strategy and execution for new products, features, and solutions in partnership with Product, Sales, and Customer Success.
Develop and refine ICP, buyer personas, and customer journeys to improve targeting and conversion.
Deliver high-impact sales enablement that supports deal acceleration and revenue growth.
Provide market, customer, and competitive insights to inform product strategy, pricing, and roadmap decisions.
Evolve and scale Cin7’s customer marketing strategy and programs, building on an existing foundation.
Develop lifecycle marketing programs that drive product adoption, engagement, retention, and expansion revenue.
Partner with Customer Success and Sales to design and execute upsell and cross-sell initiatives that contribute directly to revenue growth.
Strengthen and expand customer advocacy programs, including case studies, reviews, referrals, and community.
Improve and scale customer communications and education programs to increase product usage and lifetime value.
Define and track KPIs to measure campaign performance as well as customer engagement, retention, and expansion.
Act as a key partner across Marketing, Sales, Product, Customer Success, and Senior Leadership to align on growth priorities.
Ensure alignment between product strategy, messaging, campaigns, and the end-to-end customer experience.
Collaborate with demand generation, content, partner, and field marketing to drive integrated campaigns and programs.
Serve as a voice of the customer and market, influencing decisions that impact growth and retention.
Manage and mentor one direct report, fostering strategic thinking, executional excellence, and cross-functional influence.
Balance strategic planning with hands-on execution, particularly as programs continue to mature.

Requirements

7-10 years of progressive B2B SaaS marketing experience, with deep expertise in product marketing.
Experience building or scaling customer marketing / lifecycle programs, including retention and expansion initiatives.
Strong understanding of SaaS growth levers, including acquisition, conversion, retention, and expansion.
Proven track record of driving measurable business and revenue impact through marketing.
Experience working cross-functionally with Sales, Product, and Customer Success.
Exceptional skills in positioning, messaging, and storytelling.
Experience leading go-to-market strategy and product launches.
Data-driven mindset with the ability to define KPIs and optimize performance.
Experience marketing to SMBs or mid-market customers (inventory, ERP, or adjacent categories a plus).

Benefits

Competitive benefits include medical, dental, vision, and a 401k company match program.
A flexible PTO policy allowing you the time you need to recharge.
A diverse team, where everyone helps each other and inclusion is a core value.
Remote work flexibility allows you to maintain a work-life balance in a way that suits your needs.
Frequent company-sponsored events so you can get to know your coworkers.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B SaaS marketingproduct marketingcustomer marketinglifecycle marketinggo-to-market strategypositioningmessagingstorytellingKPI definitiondata-driven marketing

Soft Skills

strategic thinkingexecutional excellencecross-functional influencecollaborationcustomer advocacycommunicationleadershipmentoringcustomer insightsmarket insights