Cin7

Operations

• Own and optimize Cin7’s inbound growth engine across paid media, web, lifecycle, AI engagement, and conversion pathways.
• Drive pipeline creation and funnel efficiency across the customer journey.
• Partner cross-functionally with Sales, Business Operations, Product Marketing, Partnerships, and Customer Success to improve revenue outcomes.
• Build scalable growth programs aligned to company revenue goals and GTM priorities.
• Lead adoption of AI-enabled marketing workflows, automation, and experimentation across the marketing organization.
• Identify opportunities to improve speed, personalization, conversion, and operational efficiency using AI tools and systems.
• Drive modern SEO, AEO (Answer Engine Optimization), AI search visibility, and content optimization strategies.
• Evaluate and implement emerging AI technologies across the marketing ecosystem.
• Own and evolve the marketing technology stack, including HubSpot, Salesforce integrations, analytics platforms, routing systems, and AI engagement tools.
• Ensure scalable lead management, routing, attribution, lifecycle automation, and reporting processes.
• Partner with Business Operations to maintain data integrity and improve funnel visibility across Marketing and Sales.
• Build and maintain executive-level reporting, forecasting, attribution, and performance measurement frameworks.
• Translate complex data into actionable business insights for executive leadership.
• Drive a culture of experimentation, testing, and measurable performance improvement.
• Oversee website growth strategy, conversion optimization, personalization, and digital experience initiatives.
• Partner with content and digital teams to improve engagement, conversion rates, and buyer journey performance.
• Leverage behavioral and intent data to create more personalized customer experiences.
• Lead and mentor high-performing teams across demand generation, digital, web, and marketing operations.
• Foster strong cross-functional alignment between Marketing, Sales, Business Operations, Product, and Executive stakeholders.
• Operate as a strategic business partner with a strong bias toward execution and measurable impact.

Senior Director, Growth Marketing – Operations

Business Development Rep

• Lead, coach, and develop a global team of BDRs to consistently hit SQL targets and activity metrics.
• Drive daily accountability across key metrics: calls, emails, LinkedIn touches, conversion rates, meeting set rates, and pipeline contribution.
• Maintain and iterate on the established outbound prospecting strategy — optimize what is working, identify gaps, and make incremental improvements.
• Conduct regular 1:1s, call reviews, and performance coaching sessions to improve rep skills and output.
• Monitor team performance in Salesforce and Gong; deliver clear reporting on pipeline health and activity metrics to the Global VP of Sales.
• Partner with Account Executives to ensure strong BDR-to-AE handoff quality and alignment on target accounts.
• Work with Sales Enablement on onboarding, skills training, and ongoing development programs. Foster a culture of accountability, energy, and continuous improvement within the BDR team.

Senior Director, Growth Marketing – Operations

Manager, Business Development