Director, Marketing – Commercial Property Management
CIM Group
full-time
Posted on:
Location Type: Office
Location: Atlanta • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Develop and implement an annual comprehensive marketing plan including events, media, digital initiatives, website, social media and influencer programs
- Source and develop business relationships and corporate sponsorships to enhance revenue and community programs
- Manage entertainment and music performances for the property
- Manage center events and promotions including collateral, tenant participation, vendor management and marketing support
- Implement strategic metrics to gauge effectiveness of marketing programs and champion local market insight
- Ensure property visuals are welcoming, current, refreshed and engaging; coordinate visual merchandising, signage and advertising
- Manage social media accounts in partnership with agency partners and develop content (photos, videos, copy)
- Coordinate with Public Relations firms on media pitches, events and announcements
- Support tenant marketing efforts and assist with leasing outreach and presentation support for brokers
- Manage vendor relationships, invoicing, reporting, and scheduled calls
- Remain current on local events and opportunities for community engagement
- Oversee Preparis emergency communications software and implement as needed
- Meet budget and revenue goals related to marketing including accounts receivables
- Serve as Manager-on-Duty when required and maintain positive relationships with corporate support departments
Requirements
- Bachelors' Degree in English, Marketing, Journalism or related field preferred
- Minimum 5+ years' experience in a marketing management and/or brand development role
- Real estate and/or property management experience preferred
- Basic understanding of marketing principles and best practices
- Experience with social media marketing and analytics platforms
- High level of communication, organizational, and management skills
- Ability to develop, present and gain approval for annual Business Plan and Marketing Plan
- Ability to write effective and concise letters to tenants, vendors, various City agencies
- Ability to comprehend, analyze and interpret contracts and other legal documents
- Strong verbal, presentation (virtual and in person) and written communication skills
- Excellent command of English language required (specifically, writing for digital channels)
- Proven experience managing internal and external teams to execute projects
- Strong experience leading both strategic development and tactical execution of marketing campaigns and initiatives
- Understanding of the local market and local culture, including music, art, festivals, and other events
- Highly proficient in Microsoft Office, PowerPoint and Google Analytics
- Experience working with data, including email engagement metrics and analytics tools
- Ability to work a rotating schedule during the hours of center operation
- Supervisory experience and ability to oversee vendors, entertainers, and outside partners
Benefits
- A variety of Medical, dental, and vision benefit plans
- Health Savings Account with a generous employer contribution
- Company paid life and disability insurance
- 401(k) savings plan, with company match
- Comprehensive paid time off, including: vacation days, 10 designated holidays, sick time, and bereavement leave
- Up to 16 hours of volunteer time off
- Up to 16 weeks of Paid Parental Leave
- Ongoing professional development programs
- Wellness program, including monthly and quarterly prizes
- And more!
- Competitive compensation plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing managementbrand developmentsocial media marketinganalyticsevent managementvisual merchandisingcontent developmentcontract analysisdata analysisbudget management
Soft skills
communication skillsorganizational skillsmanagement skillspresentation skillsteam leadershiprelationship managementstrategic thinkingtactical executioncommunity engagementvendor management